Subscribe:  SarahsPodcast.com | Apple Podcast | Spotify | IHeartRadio | Stitcher   On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for good?  Do you have systems in place to reach your audience outside of social media?  Be ready f ..read more

Discover how leaning into you are can help you find the ideal customer for your subscription box.   Starting, launching, and growing a subscription box starts with audience building. Before you launch, spend time attracting, engaging, and gathering an audience filled with your ideal customer. Those people who are likely to subscribe to your subscription box. People who connect with you and your brand. People who want what you’re offering.  Where do you find these people? And how do you know they’re the right ones when you do find them?  I talk a LOT about audience building - bec ..read more

  Subscribe:  SarahsPodcast.com | Apple Podcast | Spotify | IHeartRadio | Stitcher   Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.  When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how ..read more

  Subscribe:  SarahsPodcast.com | Apple Podcast | Spotify | IHeartRadio | Stitcher   Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too.  It’s time to change how we think about sales and profitability. And I’ve brought the perfect person to the podcast to help us do just that. In this episode ..read more

Learn common terms used in the subscription box industry and what they mean.        The subscription box industry has its own language. Just like tech has its own language, filled with words I don’t understand and sometimes don’t know how to pronounce, the subscription box industry has words and terms that are all ours.  When you’re starting out, learning all you need to know to launch your subscription box - or even when you’ve been around a while - it helps to have a one-stop resource to tell you what all those words mean to you as a subscription box owner.  So ..read more

  Subscribe:  SarahsPodcast.com | Apple Podcast | Spotify | IHeartRadio | Stitcher    What if you never had to pack and ship your subscription boxes again? How would that change your business… and your life?  Ryan Culver of Lessgistics joined me for this episode to talk all things subscription box fulfillment center. Not only does Ryan have more than 20 years of experience in supply chain, he’s also a former health & wellness subscription box owner and the current owner of a charcuterie subscription box. He joined me to ..read more

Discover how Launch Your Box member Cathy used the waitlist strategy I teach inside the membership to sell out her subscription box launch in 24 hours!     Sometimes we hear something once, take it in, and take action. More often, we need to hear or see something more than once before we take action. But when that action is taken, when the lesson or advice is taken and implemented, a lot of times success follows. That’s exactly what happened when Launch Your Box member Cathy followed the waitlist strategy I teach inside the membership.  It’s the same waitlist strategy ..read more

Discover how Launch Your Box member Lexie turned lessons learned from a disappointing launch into hundreds of subscribers.   Can you imagine being one of the top 1% of all Etsy sellers in the wedding category? The wedding category - which is crowded with sellers offering anything and everything to make a bride and groom’s special day perfect. Launch Your Box member Lexie of The Crafty Lady Boutique reached that top 1% milestone and felt like she was on top of the world. Then the global pandemic hit.  And the wedding industry - like so much of the world - just shut down. And so did Le ..read more

   Subscribe:  SarahsPodcast.com | Apple Podcast | Spotify | IHeartRadio | Stitcher   Is tech holding you back from launching your subscription box? There are so many decisions to make. One of the first is choosing the right platform for you and your business. There are hundreds to choose from. But not all of them are right for subscription box businesses.  So many people get stuck here, overthinking and over-researching. Decision paralysis sets in and they fail to make any progress at all. But it doesn’t have to be that way ..read more

Understanding your buying power as a subscription box owner leads to strong business relationships, significant savings, and greater ease in sourcing the products you need.   * This post contains affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  Please read my disclosure and privacy policy HERE.   Curating an experience for your subscribers every month is one of the best parts of being a subscription box owner. I have so much fun choosing the perfect items that all work together to create a mood or evoke a ..read more