Calling all aspiring Subscription Box Entrepreneurs! Our founder, Estèle Merrot, will be tackling some tough industry topics over the next couple weeks. Today, she’s talking about Why NOW is the Best Time to Launch Your Subscription Box Idea!   * Why people LOVE subscription boxes, making the industry hot right now! Subscription boxes have become increasingly popular among shoppers for many different reasons. The main ones? Convenience (at-home delivery), curation (niche products made just for them), sense of community (belonging to a group with similar interest and sharing on same t ..read more

  If you've been reading my blog for awhile, you know I've been sharing lots of tips for creating a subscription-based business – from the tools I use to run my own business to the lessons I've learned running a successful subscription business over the past year. But one of the questions I've gotten from a number of people in the past few weeks when it comes to launching your own subscription business is “where do I start?” So today I'm breaking down the step by step process for creating a subscription business and there's even a handy roadmap at the end of this post ..read more

The journey of launching your subscription box is SCARY! I remember when I was in that launch phase, I was pretty terrified. It’s hard to know what to spend your time doing, and where to spend your money. I get it friends, I was there too! I launched my subscription business, BOX for BOSS, four months after I came up with the idea. Did I make mistakes during my pre launch? ABSOLUTELY I did. But guess what, sometimes done is better than perfect. Now, I am here to teach you what to do so you can avoid my mistakes. Below are some of the biggest mistakes entrepreneurs make when lau ..read more

Launching a new business is tough. What makes it more tough is taking the plunge to launch but then having crickets for sales. Here are 8 things you can do right away to try to get sales your way. 1. Connect and Leverage Google Analytics Step 1 is knowing your data. This is insanely important and yet I see so many business owners never looking at their analytics. Data is true and it will tell you so much about your business- both the good, bad and the ugly. Create a gmail account for your business and sign up with google analytics. Connect your shopify store or cratejoy to GA by adding your G ..read more

  1. I niched down in a super saturated space and targeted ONE idea customer not everyone.  2. I spent time on the things that increased conversions- Website, Product Photos were perfection.  3. I created a superior customer experience ( Packaging/Box and inserts and everything in between).  4. I was obsessed with my customers. A+ for customer service all the way. My goal was to make sure my customers loved my product that they shouted my business from the rooftops.  5. I used my ninja marketing skills to market my business to sell, sell, sell in a way that re ..read more

4 Ways Organic Marketing is the Future Subscription Box Businesses. How To Bulletproof Your E-Commerce and Subscription Box Business in 2022 and Beyond Since the IOS update of 2021 has majorly impacted ads and how much they can actually reach customers. Focusing on your organic strategy will truly be the way to set your business up for long term success, so you never have to rely on ads to get customers. Here are 4 ways you can bulletproof your Ecommerce and sub box business with organic marketing strategies You need: One social channel to create that fire like connect with your audience and ..read more

Subscription boxes have been around for a while, and have exponentially grown into a trending business as it is convenient and affordable for customers. Especially being constrained to our homes during the pandemic, subscription boxes have become a way for consumers to brighten their frequent dull days. This has compelled business owners around the globe to start a subscription box service to help grow their revenue. Before you embark on this journey, there are a few things you should know before starting a subscription box.   1. DEFINE YOUR NICHE  View your niche as ..read more