Hoffman Financial Group, a distinguished name in the premier financial planning services world, proudly announces its prestigious designation as the Official Financial Advisor of Brock Bowers, the star tight end of the Georgia Bulldogs®. The partnership was brokered by Brock’s marketing firm and agents Jeff Hoffman and Dan Everett from ESM. ESM represents high-profile NFL and NIL athletes and a number of legendary Georgia players. Georgia Bulldogs’ tight end Brock Bowers has not only achieved back-to-back All-American seasons, won two national ..read more

University of Tennessee Quarterback Joe Milton and University of Georgia Wide Receiver Ladd McConkey gain NIL partnerships with The Dairy Alliance, a non-profit funded by dairy farmers Georgia and Tennessee. The two are starring in a marketing campaign called “The Milk Bowl,” which highlights the benefits of dairy milk in relation to sports nutrition. A campaign video showcases Milton and McConkey going head-to-head about the benefits of dairy milk’s strength-building protein and hydration. Fans can head to Instagram and vote #MilkBow ..read more

For The Win 360° (FTW360), a premier video platform made expressly for NIL NCAA Collectives, announces a historic inaugural partnership with The Utah Crimson Collective, the Name Image Likeness (NIL) organization supporting the University of Utah student-athletes. The Utah Crimson Collective has selected FTW360 to launch its new state-of-the-art collegiate streaming app, For The Win 360°- Utah. This platform promises fans, students, alums, donors, and sponsors a transformative way to engage with their beloved collegiate team, The Utah Utes. From in-depth player profiles and inte ..read more

Texas A&M starting quarterback and 2022 Freshman All-American, Conner Weigman enters an NIL partnership with SRS Distribution Inc., the nation’s leading distributor of roofing materials and building products. With this recent agreement, SRS continues its long-standing relationship with Texas A&M, boasting many former Aggies in its employment ranks. SRS is the presenting sponsor of the Texas A&M Military Appreciation programs during football season at Kyle Field, and is currently engaged in a multi-year relationship with the Texas A&M Aggies through LEARFIELD, an athletics multi ..read more

13 University of Michigan Football student-athletes are teaming up with Wolverine, the 140-year-old work boot and clothing company. The relationships will involve participation in the “Maize and Blue Collar Campaign,” which involves a video series spotlighting each of the players and how they embody Wolverine’s spirit of tenacity, grit, and determination. The series will debut on Wolverine’s social media channels and website this fall. The athletes to sign with Wolverine include 2022 Heisman Trophy finalist, running back Blake Corum. For Corum, the deal ..read more

Sports merchandise retailer, Rally House is now the official team store for Kansas State University Athletics. K-State fans can visit Rally House stores in person or visit the company website to find NIL merchandise featuring Wildcat student-athletes. Rally House plans to bring more locations to Manhattan, KS, and there will be official K-State team stores at all ticketed venues, including football, basketball, soccer, volleyball, and baseball. The company is known for top-tier NCAA gear. Customers will find K-State jerseys, hats, drinkware, collectibles, and many more products. Rally Hou ..read more

Stifel Financial Corp. has signed teenage soccer standouts Alyssa (18 years old) and Gisele Thompson (17 years old) to sponsorship deals as part of its long-standing support of rising athletes. Stifel’s multiyear agreements with the soccer stars reinforce the brand’s focus on financial education and empowerment for teens and young adults. Thompson Sister Highlights and Successes: The Thompson sisters have risen to prominence through their success with the U.S. National Youth teams, the semi-pro Santa Clarita Blue Heat, and the acclaimed Southern California club Total Futbol Academy, where the ..read more

Louisiana State University Women’s Basketball star Angel Reese enters an NIL partnership with Mielle, a fast-growing multicultural hair care brand. Reese’s activation with the brand will include marketing, social media, events, and a limited-edition product bundle. Reese led the LSU Lady Tigers to a National Championship victory against the University of Iowa’s Hawkeyes this past April in the 2023 NCAA women’s basketball March Madness tournament. Reese was also named the Most Outstanding Player in the NCAA tournament. She is known not only for her skills on the court, but also for he ..read more

Student-athletes from several different colleges and universities have signed onto the Performance Wealth Student-Athlete NIL Alliance, a program that’s designed to teach and empower student-athletes both on and off the field. Through the program, Performance Wealth hopes to provide financial literacy training and education that will prepare them for their future careers and give them tools to help achieve financial success and economic freedom. For more than 25 years, Performance Wealth’s leaders have sponsored an internship program that gives college students real-life business experience wh ..read more

University of North Carolina Golf’s Austin Greaser stars in a new video that features an interview inside of a ZIPS Car Wash. In the latest episode of Car Wash Convos@AustinGreaser – @UNCmensGolf joins @KaitlynSchmid1 through the ZIPS Car Wash tunnel – they’re talking Austin’s biggest flex, favorite music, and much more at: https://t.co/7qHChqhG6D pic.twitter.com/fOPbgA0VFM — ZIPS Car Wash (@zips3mincarwash) May 4, 2023 The video production is part of the NIL agreement between Greaser and ZIPS. The media enables fans to hear personal stories from Austin’s athletic career, what his teammates ..read more