Backpack to Big Screens: Brands Thrive with CTV Advertising in Back-To-School Season
ArabyAds Blog
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8M ago
As the back-to-school season approaches in the Middle East, Saudi Arabia, Egypt, and UAE markets, brands are embarking on a journey to make a significant ..read more
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Changing Shopper Behavior: A Back-to-School Perspective on Connected TV Advertising
ArabyAds Blog
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8M ago
As the Back-to-School season approaches in the Middle East and North Africa (MENA) region, both shoppers and brands are gearing up to navigate the evolving ..read more
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Expanding reach and amplifying share of voice (SOV) in a crowded CPG marketplace
ArabyAds Blog
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9M ago
In today’s competitive retail landscape, Consumer Packaged Goods (CPG) brands seek innovative avenues to grow their reach and establish a more prominent ..read more
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Embracing the Era of First-Party Data Targeting in Commerce Media Advertising
ArabyAds Blog
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11M ago
The landscape of retail media advertising is undergoing a profound transformation, and I am excited to share how the era of first-party data targeting is ..read more
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Connected TV Audiences – Powerful Audience Cohorts For Marketers – Plug & Play
ArabyAds Blog
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11M ago
In one of our client meetings, the conversations got very interesting. What got everyone into a burst of laughter was that everyone knew there is targeting in ..read more
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Top mobile marketing stats every marketer should know
ArabyAds Blog
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1y ago
Consumers today spend more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these changing times and ..read more
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These retargeting statistics tell why it is such a crucial digital marketing technique
ArabyAds Blog
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1y ago
Retargeting is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products ..read more
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Understanding popular targeting methods brands use to attract consumers
ArabyAds Blog
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1y ago
Today’s consumers know the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and offers brands keep ..read more
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What makes native advertising a must for advertisers
ArabyAds Blog
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1y ago
Native ads are advertisements designed to adapt to the surrounding content and context within which they are displayed, which enables them to integrate ..read more
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Top mobile marketing terms every brand should know
ArabyAds Blog
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1y ago
Consumers today are spending more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these times and ..read more
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