Adalytics Blog
3 FOLLOWERS
Read about my analyses of ad targeting and tracking technology. Adalytics is a crowd-sourced social experiment. We initially want to enable users to view what ads are being sent to them via a browser extension that 'logs', categorizes, and summarizes their ads. This gives a quick insight into how many relevant or irrelevant ads we see as individuals.
Adalytics Blog
2w ago
⚠️ STATUS UPDATE ⚠️: Forbes contacted Adalytics on March 20th, 2024, after Forbes itself was contacted by the Wall Street Journal (WSJ).Several days later, Adalytics and other analysts could no longer observe any Outbrain ads directin ..read more
Adalytics Blog
1M ago
IntroductionOver the last few months, Adalytics assisted a Fortune 500 advertiser to analyze the efficiency and efficacy of their ad spend. The Global Head of Media thought their brand was minimally exposed to “Made for Advertising” (MFA) inventory in the se ..read more
Adalytics Blog
8M ago
⚠️ A PDF version of this report can be found by clicking this URL. ⚠️DISCLAIMER: This research is based on empirical digital forensics using p ..read more
Adalytics Blog
8M ago
There are numerous ways in which digital ads can be targeted on YouTube. This includes “contextual targeting” and ..read more
Adalytics Blog
9M ago
The following message is attributed to Ron Pinelli Jr. - Senior Vice President of Digital Research and Standards at the Media Ratings Council.------------------------------------------------MRC does no ..read more
Adalytics Blog
10M ago
This report finds that advertisers including Fortune 500 brands, the US federal government, and many small businesses may have been misled for years about Google’s proprietary ..read more
Adalytics Blog
1y ago
On April 6th, 2022, the United States Department of the Treasury, Office of Foreign Assets Control (OFAC) added ..read more
Adalytics Blog
2y ago
In early August 2021, several ad tech experts on Twitter discussed the phenomenon of “made for advertising” inventory. These websites appear to serve large amounts of ads, but are structurally and editorially distinct from typical news media or blog websites. Many of these sites use interesting s ..read more
Adalytics Blog
2y ago
High quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that it costs $1965.58 to produce an average story.When an organization such a ..read more
Adalytics Blog
2y ago
High quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that it costs $1965.58 to produce an average story.When an organization such a ..read more