“This just might be the world’s greatest collective action problem, which is when rational, self-interested decisions of individuals make the circumstances of the group worse, and vice versa.”   The entry Yes, we get ad fraud is a huge problem. We just don’t care was posted first on Adwatch - Blockchain for advertisers ..read more

Proud to announce that we are finalists of Alhambra Venture 2022 and we are looking forward to presenting to the panel on July 12 and 13. Over the two days, we will be on hand to answer any questions about #adfraud #campaignanalytics #campaignstrategy #actionableinsights and #blockchain We would like to thank our fans, supporters and clients all mentioned in the comments for being part of our amazing journey so far. Let’s continue to clean this space up! #entrepreneur #innovation #blockchaintechnology   The entry We are finalists of Alhambra Venture 2022 was posted first on Adwa ..read more

TrustParency – Simplicity – Win-Win Partnerships Adwatch values shape the way we work with our clients and each other. They reflect the core elements of our culture that we strive to maintain no matter how fast we grow. TrustParency We ensure that information is shared transparently across all levels and teams, as well as practicing transparent, accessible leadership. Adwatch ensures that as much information as possible is accessible to everyone. Due to the immutability of the blockchain, we can exercise the same transparently externally by accurately reporting the result and service we delive ..read more

Analytics skewed by bots can hide what real customers are doing, making it impossible for businesses to target genuine audiences. Last year @Netacea surveyed 440 businesses across the #travel, #entertainment, #eCommerce, #financialservices and #telecoms sectors in the US and the UK. It found that click fraud or Ad fraud, affected 73% of businesses and cost an average of 4% loss in revenue. Read the shocking analysis below. https://lnkd.in/gzN2jTGG #Adwatchcertified #adfraud #clickfraud #adtech #bots #digitaladvertising   The entry AD FRAUD: How do you know you are not in the affected 73 ..read more

It is a great pleasure to provide you with a dossier of information on Adwatch. We will be hearing much more about this unique company in the near future and it is most interesting to note the singularity of the solution offered for the digital certification of marketing content and of course the scale of the market opportunity. Those of you interested in the investment opportunity may contact me through any… Read the full article here. The entry Digital advertising will never be the same was posted first on Adwatch - Blockchain for advertisers ..read more

Google‘s ongoing efforts to crack down on #advertising violations have to date resulted in almost three and a half billion ads being restricted, almost six billion ads suspended, and the suspension of almost six billion advertiser accounts. Try to imagine what the means in terms of wasted spend, wasted time, and possible brand damage? Now factor in the fact that most of the advertisers affected are innocent and often completely oblivious that these ads were deemed, unsafe, non-compliant, and most importantly did not reach the intended audiences. Now try to imagine what the means in terms of wa ..read more

We are so proud to welcome Unilever as yet another world-class brand to our community of international Adwatch-protected brands. Unilever, one of the most successful multinational companies, with products available in around 190 countries worldwide has joined the list of Adwatched brands via our Argentinian-based collaboration partner Interpublic Group (IPG). Unilever, one of the world’s largest advertisers, through the ‘Unilever Trusted Publishers’ network has a reputation for being selective in where they place their #digitaladvertising budget in order to r ..read more

We are thrilled to welcome Mondelēz, to our rapidly growing list of ADWATCHed brands Mondelēz International, Inc. (NASDAQ: MDLZ), one of the world’s largest snacks companies, empowering people to snack right in over 150 countries, has joined our list of test advertisers via our trusted collaboration partner Havas Group Colombia. The snack giant has a track record of holding itself accountable across the board. They recently published their 2021 Snacking Made Right Report, demonstrating progress against their short- and long-term #ESG (Environmental, Social and Governance) g ..read more

The Adwatch vision is to secure the entire programmatic advertising supply chain with a unified set of data that’s been verified, that’s secured by blockchain, and that’s free of discrepancies. Adwatch Partners We partner with adtech vendors , agencies, ad networks, publishers and marketing teams, to deliver TrustParency to programmatic advertising by leveraging the immutable nature of blockchain. Our commitment to advertisers: We want marketers to be able to properly evaluate their spend and work more efficiently with their partners. Request your campaign audit today. Our commitment to agenc ..read more

Introduction to Blockchain In today’s programmatic advertising ecosystem, companies rely on third-party intermediaries (called ad exchanges) to connect advertisers and publishers—but this connection comes at a cost. These middlemen charge fees for their service, which can be passed along to you, the advertiser and the publisher in the form of higher ad prices and a lower share of the revenue. According to a report from IDC, global spending on blockchain solutions is expected to reach more than $2.1 billion in 2019, an increase of 89% over 2018 spending levels, representing an estimated compoun ..read more