At MindK, we have been developing software solutions for advertising and marketing for years and see how client requests in terms of digital transformation have changed — from clear-cut process automation to smart analytics, personalization, focus on CTV/OTT advertising, and more. Most of the changes,  already reviewed when talking about the AdTech industry, are complicated and multi-faceted: Advertising is becoming increasingly technological with the rise of advertising technologies (Adtech). Advertising ..read more

In our big overview of the Ad Tech industry, we talked about ad tech definition, the effect of technology on advertising, and the challenges the Ad Tech industry faces based on our experience in product development. We’ve concluded that total spendings on digital advertising grew up to 12% in 2020, which is huge, taking into account the pandemic. The number of digital advertising agencies is also increasing every year ..read more

It represents 10% of the global ad market size making ad fraud one of the most expensive problems for advertising. That’s why it’s extremely important for Ad Tech companies to tackle the problem right now to protect their ad campaigns, and hence ad budgets, from fraudsters. MindK, as a company that develops ad tech solutions for marketers and advertisers, always warns our clients about the existing risks and takes actions ..read more

The market for programmatic advertising keeps on growing in leaps and bounds by opening huge opportunities for marketers. In the USA, expenditure on programmatic advertising has grown up to $79 billion in 2021 and is expected to reach nearly $95 billion in 2022. This spending increase is quite straightforward. MindK develops custom solutions for marketing and advertising, so we can authoritatively state that this stable growth is caused by benefits businesses ..read more

Unfortunately, quite often people misunderstand these terms, which may cause serious confusion when it comes to advertising. Here at MindK, we work with clients from the advertising industry helping them develop AdTech software, and can clearly see the growing interest in the potential of OTT CTV advertising. Indeed, as already mentioned when talking about Ad Tech challenges and opportunities, CTV and OTT platforms represent a tasty piece of pie for ..read more

At MindK, we develop digital solutions for different companies and noticed that the next challenge most of our clients are seeking to solve, after process automation, is working with data. You can confirm this by taking a look at the latest projects we’ve delivered. Data has become a valuable resource, a new “oil” of the twenty-first century. It becomes almost impossible to process and analyze big volumes of diverse and ..read more

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