The post How to Evaluate and Buy an Identity Resolution Solution appeared first on Roqad ..read more

It’s almost time to pack your bags and head to San Francisco. LiveRamp’s RampUp conference is taking place at the Marriott Marquis in San Francisco February 28 – March 1.   Are you ready to chat about your identity challenges? We’re ready to help. Let us know if you’d like to be part of our RampUp schedule. We’d just love to meet you. Click the link below and we’ll reach out soon.   REQUEST TIME WITH OUR TEAM     Cheers       The post Let’s meet at RampUp 2023 appeared first on Roqad ..read more

A virtual event hosted by Roqad: How Consumer Brands Use Data Clean Rooms to Scale Digital Marketing –> January 25, 10AM Eastern Time – UTC−05:00. REGISTER NOW Ever wonder how consumer brands use data clean rooms to scale digital marketing efforts? Any company that has loads of personal or customer data has to ensure the anonymization or pseudonymization of its data in order to share it. This is where the data clean room comes in. Third-party IDs are being phased out due to government and industry-imposed regulations. Brands and publishers are now turning to highly curated, often personal ..read more

It’s beginning to look a lot like 2023!   As we count down the days until the new year, it’s the perfect time to look back…our 2022 year in review. We saw changes in the global identity landscape. We saw changes in our business.  Google pushed the third-party cookie deprecation plan out further into the future. AWS recently announced AWS Clean Rooms, a new analytics service that helps companies across industries easily and securely analyze and collaborate on their combined datasets. The US is bracing for additional consumer data privacy regulations becoming effective in early 2023.&n ..read more

In this piece, we’ll tackle guidance on the use cases for identity graphs in consumer packaged goods. Consumer packaged goods companies are, in droves, working to generate a much deeper understanding of their customer. They are increasingly bringing their media planning and campaign activation in-house, and allowing for direct relationships with the Adtech community. As brands make these seismic switches, there are a number of challenges for consumer packaged goods, but chief among them is not owning large swaths of the funnel. Instead, much of the customer interaction is owned by retailers an ..read more

  Das Ende der 3rd Party Cookies ist sicher – der Zeitpunkt wird immer wieder nach hinten verschoben. Das gibt den E-Commerce-Unternehmen Zeit, sich auf neue Prozesse in der Kundengewinnung und -rückgewinnung, im Targeting, in der Analyse und der Attribution vorzubereiten. Unter dem Titel „Cookiegeddon 23/24“ haben wir uns in einer Folge von virtuellen Vorträgen mit den Änderungen befasst, die strategisch und operativ auf die Branche zukommen. Begrüßung und Einführung rechtlicher Rahmen Martin Groß-Albenhausen und Eva Behling Einführung: Online-Strategien für Werbetreibende nach dem Ende ..read more

Welcome to your weekly update on the state of all things European Universal ID – aka: universal IDs, salted hashed email tokens and more – in the European bidstream.   You’ve been asking us to share European Universal ID insights to help make decisions about your identity infrastructure today and in the future, so that’s exactly what you’ll get in this tracker. Sign up to receive alerts to return to this page for weekly updates, which will be posted every Monday. Sign Up for Weekly European Universal ID Data Alerts   ➜ Graph A: European Universal IDs  observed in the bidstream&n ..read more

Data clean rooms: not a new concept. Over-hyped? Maybe. Helpful? Definitely. Data clean rooms have received a lot of attention recently, but they’re not a brand new concept. Google launched their data clean room “Ads Data Hub” in 2017. They were followed quickly by both Facebook/Meta and Amazon. You might have heard of those companies, famous for their beautiful, walled gardens. Our customers have started asking for data clean room services, so we decided to jump in. Data clean rooms don’t solve every single identity problem in the universe, but they do a very good job with certain use cases ..read more

It’s a big day for Roqad. We’ve been on a roll lately (remember that series A announcement a few weeks back – we’re still squealing). Today feels like that moment when the hero in a fast paced car chase catapults over the open chasm, smashing down in glorious abandon on the other side. Today you find us on the other side. Today we’re speeding off into the distance. Buckle up for an introduction to our new brand identity. FUN FACT: an identity graph isn’t the only type of identity this team gets jazzed about. The post Roqad Re-Brand: A New Look and Feel appeared first on Roqad ..read more

Someone asked me recently, is Google trying to starve out the adtech ecosystem with the third-party cookie deprecation delays? In the same conversation, I was also asked, what’s going on with Google’s Privacy Sandbox initiatives? They’ve been working on them for a while with little to show for it. Is it that the job is so difficult, or they aren’t trying hard, or…? My reply: I think those are likely to be two sides of the same coin: Google wants to pay lip-service to working with the adtech industry, and being privacy safe with Privacy Sandbox just enough so that they don’t lose an antitrust c ..read more