Advances in technology, research and development are coming closer and closer to the total elimination of the dreaded commercial breaks in digital high definition television programming. Digital Brand Integration is strategic placement and blending of name brand products into highly viewed programming in lieu of 30-second or longer commercial lengths of commercial advertising. There is some controversial debate for and against this type of commercialization but DBI seems to be increasing in popularity with name-brand products being placed in programs such as “The Apprentice” viewed on NBC, “Ye ..read more

What are the main advantages to be had from marketing your business online via pay per click advertising? 1. Anything from a local to global audience at the touch of a button The first top advantage of pay per click advertising is that worth nothing is the fact that you can easily select the focus and scale of your target audience at the click of a button in your account. If you want to focus your online advertising on a small, localized area, within a few square miles of your business or store, you can choose to do so. If you want to advertise your products or services across more than one co ..read more

Why use viral advertising and marketing techniques on your commercial enterprise advertising efforts. Using shock therapy to put into effect a web advertising marketing campaign to your business. Using viral advertising and marketing in your social media advertising and marketing and Facebook Fanpages will excel your outcomes a good deal quicker. Don’t shove your advertising and marketing message down their throats, let it go viral naturally. Present particular and innovative advertising campaigns to increase visitors and reveal new potentialities. Creating a viral epidemic of customers is you ..read more

There are a multitude of myths and misconceptions concerning different aspects of online advertising which are still misleading for both Internet users and advertisers alike. One of these misconceptions is the definition of ‘remnant traffic’. Some advertising networks and agencies have their own glossary open for public use, where remnant traffic is often defined as “the most inexpensive ad inventory traffic by disreputable sites or empty ‘parked domains’ advertising inappropriate content”. Is remnant traffic really as bad as we are led to believe? In order to understand what remnant traffic t ..read more

Things to know before embarking First, we need to consider some considerations… then we’ll get to the objectives. What is advertising? Without looking in the dictionary, let’s cook up a definition. Here goes: “There’s this entity — the promoter. He, she, or it wants to communicate a message in order to achieve something. The word advertising covers this whole matter.” Put everything through the wringer You may have read, in this guide’s section titled, “History of past campaigns,” that when you’re pursuing sellable facts, you should disregard the small points. Forget that stupidity. Instead, l ..read more

While a well-designed business card can still be a cool conversation piece and maybe even land you a client or two, the day where business cards and snappy letterheads can win over an audience are over. Sure, these stationary items were once the main staple of advertising for many businesses. Back then, they had to make the same considerations that most business aren’t really faced with today. Does this logo look good in this color? Is the spacing on this flier attractive? Is the gloss on this paper blinding? No, today we deal with a whole different set of issues. Although, truth be told, much ..read more

We all realize that when it comes down to it, you can advertise all you want, but when you call it a day, how many leads did you generate and what is the revenue you generated? All 6 and 7-figure Networkers ask themselves this question: How much money did I generate? These 7 Strategies will help you to create leads, generate sales, and quite possibly start branding you as The Networking Pundit. Obviously, you don’t have to use all of them at one time, but these 7 strategies are used by the 6 and 7-figure networkers who are crushing it out there on the internet. Caveat! You are the momentum beh ..read more

The thing about branding is that the subject has taken a sort of turn into another direction, especially with the greater field of play that corporations and companies have. Digital branding has been added to the mix and more companies realise that a lot of their target audience are not tech savvy and now have moved on to the internet to find most of their solutions online. This was not the case just a few years ago, but the ease of the internet and how widely available it is coupled with the efforts of banks and retail merchants to make online buying and selling all that much easier has creat ..read more

When searching on a search portal, Google or Bing, your advert will occur next to or on top of the organic search results for the search phrase you entered. PPC advertisements are known as “sponsored ads” with the Google results page and “ads” with the Bing results page. Advertisers place bids for individual search phrases. When a searcher clicks on your ad, you will be charged based on the amount you bid for that search phrase. The more that you’re willing to bid for any specified search term, the higher your advert will appear within the sponsored listings. The larger the pay per click servi ..read more

Digital branding is the most popular, widely used and effective strategy for businesses to engage their customers. According to the survey conducted by ThinkVine, nowadays, marketers spend most of their marketing budget on digital marketing in comparison to the traditional marketing strategy. Understanding the Audience Marketers need to have an in depth knowledge about the traits and tastes of their Audience. If they will not understand the consumers’ behavior and purchasing patterns, they will never succeed in any of the marketing strategy. Quality Content Increases Leads According to a surve ..read more