The Google Publisher Console is an excellent tool used by publishers serving ads through Google Ad Manager (GAM), that enables you to check ad-unit implementations and diagnose delivery issues. In this two-part blog post, we explain how to enable and use this powerful tool. Google Publisher Console is an invaluable tool for any publisher serving […] The post How to Enable (and Use) the Google Publisher Console appeared first on OKO Digital ..read more

So, you’ve decided to partner up with an MCM — that can be a great way to expand your options. But how do you tell the difference between providers? In this blog, we’ll show you the way forward. One of the best ways to level up your site revenue is by graduating from AdSense, Google’s […] The post 5 Things To Look For In A Google MCM Partner appeared first on OKO Digital ..read more

CTV ads allow for unprecedented amounts of interactivity, and that engagement translates into a real boost to your ROI.  In this blog post, we explain the basics of this game-changing technology. Sean Kelly | Senior Content Writer March 15, 2024 In the days of linear TV, getting customers to take action on your ads was […] The post Interactive CTV Ads: The Next Level appeared first on OKO Digital ..read more

When searching for a monetization partner online, it’s easy to get bogged down in acronyms. Here’s how to find the one that works for you. If you’re interested in maximizing your revenue from advertising on your site/app/CTV channel, you’re going to need to include Google AdX into your demand stack. And if you’re interested in […] The post Google MCM vs. Google GCPP: What’s The Difference? appeared first on OKO Digital ..read more

Sometimes, it’s good to be lazy. For publishers, so-called “lazy loading” ads are a prime example. Lady loading ads allow you to enhance your user experience, while getting the most out of your ad revenue. But how does it work? We’ll explain everything you need to know. What is lazy loading? Lazy loading is a […] The post Should I Implement Lazy Loading Ads? appeared first on OKO Digital ..read more

The post The Superb Owl: How CTV Advertising Is Changing The Big Game appeared first on OKO Digital ..read more

The post Polls, Quizzes, And Customer Buy-In appeared first on OKO Digital ..read more

Leader in Digital Out of Home (DOOH) joins OKO Digital’s rapidly growing roster of CTV/OTT and DOOH publisher partners The post OKO Digital Announces Strategic Partnership With Loop Media appeared first on OKO Digital ..read more

The post What is Ad Refresh — and is it a good choice for your website? appeared first on OKO Digital ..read more

The post Tracking the Facebook In-App Browser in Google Analytics appeared first on OKO Digital ..read more