SmartyAds Blog
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Discover the latest industry news, Adtech news, corporate events, and guides on how to take advantage of programmatic advertising. SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Finding new possibilities within Machine Learning, AI, and other smart..
SmartyAds Blog
6M ago
Imagine strolling through an enchanting art gallery, appreciating each masterpiece at your own pace. Just as you're about to lose yourself in the world of art, a giant poster suddenly unfolds, obstructing your view and demanding your attention. This intrusive interruption disrupts the gallery's serene ambiance, leaving you torn between ..read more
SmartyAds Blog
6M ago
Contextual targeting definition in the realm of digital contextual advertising is a strategy that revolves around presenting advertisements to users based on the context or content of the webpage they are actively browsing. Contextual marketing differs from today's traditional approaches, which are built entirely around collecting user data. Instead ..read more
SmartyAds Blog
7M ago
The arrival of fall 2023 ratings on G2 brings us great pride as we maintain our distinguished status as a high performer among best-demand side platforms year after year. Earlier this year, we were honored to earn a similar title of the winter and spring’s high performer ..read more
SmartyAds Blog
7M ago
The era of third-party cookies is about to end, which means that marketers have to implement privacy-friendly solutions to target their customers effectively. Contextual targeting is a great alternative since it’s based on the content users are interacting with. It’s set up according to keywords or IAB (Interactive Advertising ..read more
SmartyAds Blog
7M ago
Building on the success of white-label DSP 2.2, the white-label DSP 2.3 version has made a true quantum leap in capabilities this autumn. Over the past year, our dedicated team has worked tirelessly to ensure that your DSP not only adapts but excels in the cookieless environment, setting ..read more
SmartyAds Blog
7M ago
DMEXCO 2023 once again confirmed its status as the top event for the digital industry. On September 20th and 21st, more than 800 speakers gathered to talk about AI in marketing, retail media surge, automation, Web3, sustainability, and the rest of the hottest topics. The event attracted around 40,000 trade ..read more
SmartyAds Blog
7M ago
The most significant share of the search engine market belongs to Google, accounting for 93% or over nine billion searches daily. This impressive number gives plenty of opportunities and sets many challenges for marketers and brands. One is making product promotion visible to a broad audience ..read more
SmartyAds Blog
7M ago
Programmatic advertising has long been a normal part of our everyday life. Over the past few years, programmatic advertising has been growing particularly rapidly and has confidently taken the lead in most advertising rankings and statistics. Recent forecasts from Statista show that programmatic advertising will reach $418 ..read more
SmartyAds Blog
7M ago
On September 28, 2023, SmartyAds captured Best Buy-Side Platform and Best Customer Service titles in the 2023 VideoWeek’s European Video Awards (EVA) ceremony. With our Liz Tokareva, SVP, In-house Products, in attendance, this was a thrilling black-tie event, which marked the pinnacle of our most recent product development ..read more
SmartyAds Blog
7M ago
Well-crafted playable ads have remarkable potential to enhance conversion rates and foster unwavering brand loyalty among consumers. It is a testament to the power of a caring and customer-centric approach, as users are consistently impressed when they perceive that a brand is offering them something appealing and highly relevant to ..read more