Control Center is Demand Manager’s “App Store” for third-party partners, offering an array of easily configurable solutions to help publishers drive the best outcomes across their media operations. The Evolving Yield Optimization Space An increasing focus on privacy, evolving content consumption habits, and the loss of audience signals have pushed publishers to adjust their yield optimization strategies. As a result, publishers continue to explore ways to balance driving revenue, ensuring privacy compliance, and delivering superior user experiences. A key benefit of using yield optimization pa ..read more

The omnichannel advertising landscape has forced marketers to stretch ad budgets while still achieving maximum impact. Supply path optimization (SPO) has emerged as a market imperative to compete in this environment. SPO is the strategy of consolidating buying power within fewer supply partners, thus maximizing the benefits these partners can bring and reducing waste.   SPO isn’t new. SPO started as an effort to consolidate away from large walled gardens (Google, Meta, YouTube, etc) due to questionable practices. These businesses have all caught flak for favoring their own media and ..read more

Maya Garkusha, Account Director, Platform Nordics, Sweden This International Women’s Day and Women’s History Month, Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape. This series showcases how these women are shaping the future of Magnite and inspiring the next generation of female leaders in the industry. Read on to learn about Maya’s unique journey and contributions to Magnite. What woman in history or the present is your role model? I have many, but if I had to choose one, it would be Hatshepsut, the female pharaoh ..read more

This year, voters will head to the polls to cast their ballots. Political ad spend is surging to reach them, particularly in Connected TV (CTV), where audiences increasingly consume content. CTV is now a key strategy for political advertisers aiming to reach voters, thanks to its brand safety, targeting, and local advertising capabilities. Ad investment projections reflect this: AdImpact forecasts CTV ad spend to increase by 33% compared to the 2022 midterms. However, the streaming inventory ecosystem is complex, with layered proprietary technology and rights. Understanding the players in the ..read more

Rafaella Emsenhuber, Account Director, Buyer, Brazil This International Women’s Day and Women’s History Month, Magnite is shining a spotlight on five exceptional women who are making their mark in the ever-evolving ad tech landscape. This series showcases how these women are shaping the future of Magnite and inspiring the next generation of female leaders in the industry. Read on to learn about Rafaella’s unique journey and contributions to Magnite. What woman in history or the present is your role model? I’ll have to say my sister, who is an amazing doctor and mother of two adorable girls. Sh ..read more

As third-party cookies crumble, the way advertisers identify web users is undergoing a transformation. New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.   The OpenRTB definition of the “buyeruid” parameter has been around for many years. This value is defined as a “Buyer-specific ID for the user as mapped by the exchange for the buyer.” For a long time, it’s been functionally understood that “buyeruid” means the DSP’s cookie. You know the drill – SS ..read more

Jil North, Regional Lead, Demand Facilitation, Singapore This International Women’s Day and Women’s History Month, Magnite is shining a spotlight on five exceptional women who are making their mark in the ever-evolving ad tech landscape. This series showcases how these women are shaping the future of Magnite and inspiring the next generation of female leaders in the industry. Read on to learn about Jil’s unique journey and contributions to Magnite. What woman in history or the present is your role model? Not a role model per se, but I find the women of the Kardashian/Jenner family fascina ..read more

Kelly Pepall, Senior Director, Sales Strategy & Operations, Canada This International Women’s Day and Women’s History Month, Magnite is shining a spotlight on five exceptional women who are making their mark in the ever-evolving ad tech landscape. This series showcases how these women are shaping the future of Magnite and inspiring the next generation of female leaders in the industry. Read on to learn about Kelly’s unique journey and contributions to Magnite. What woman in history or the present is your role model? I have always found Michelle Obama to be a strong and positive role m ..read more

As digital usage continues to surge, the omnichannel consumer journey is evolving. Ad-supported streaming continues to establish itself as an integral part of the TV landscape. Magnite’s research, “Streaming TV’s New Era,” reveals that 71% of TV viewers in Southeast Asia now watch ad-supported services, and streaming audiences are on par with traditional TV viewers.  Launching this new research at the Magnite Connect event in Singapore, industry leaders gathered to discuss how these trends are shaping the advertising landscape across Southeast Asia. Embracing TV’s Transformation: An Ad-s ..read more

Karnika Maroo, Senior Account Manager, Platforms, India This International Women’s Day and Women’s History Month, Magnite is shining a spotlight on five exceptional women who are making their mark in the ever-evolving ad tech landscape. This series showcases how these women are shaping the future of Magnite and inspiring the next generation of female leaders in the industry. Read on to learn about Karnika’s unique journey and contributions to Magnite. What woman in history or the present is your role model? I consider Indra Nooyi, the former CEO of PepsiCo, to be a role model. She has broken b ..read more