As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect addition to your campaign. If you’re looking for a way to complement (and potentially optimize) your current strategies, the right Performance TV (PTV) platform could have the tools you need to take your digital marketing to the next level.  Rebeccah Bakich, Digital Marketing Manager at MNTN, recently joined Search Engine Land to discuss how search marketers can utilize Connected TV to make a significant impact in their campaigns. Let’s take a lo ..read more

The world is more interconnected than ever, so to maximize their chances of success, most business owners use an omnichannel marketing strategy to reach potential buyers. In the realm of ecommerce, though, there are so many potential Shopify sales channels out there that it can be hard to know where to start. Thankfully, you can read up on ten of the best sales channels for Shopify right here to start boosting your revenue immediately: 1. Online Store (Direct to Consumer) By simply running your Shopify store, you’re already using this particular sales channel. A direct-to-customer (D2C) store ..read more

You’ve established an e-commerce business and set up a custom Shopify store. You may even be selling on other platforms, too. But if you’re like many new Shopify store owners, chances are you’ve run into an all-too-relatable issue: you still need more sales. In such a case, you have two options. You can either wait and hope for more sales to flow in naturally or learn how to increase Shopify sales by planning and executing a strategy for boosting your revenue. The former approach almost never works, though, especially when compared to the latter. As such, if you’re wondering how to get sales o ..read more

Shopify has a vast range of features for every business owner. But if you’ve found yourself wishing you could expand your online storefront’s functionality, you’re not alone. And fortunately, the solution is easier than you might think. By making proper use of the right Shopify integrations, you can optimize your store, target new customers, connect your Shopify store to your store on another platform, and more.  With that in mind, here are ten of the best Shopify integrations out there: 1. MNTN Performance TV Use Case: Serving targeted Connected TV ads to your shoppers How it Works: With ..read more

As of Q4 2023, Peacock has achieved a monthly active user count of 31 million. Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach.  If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know.   What Is Peacock Advertising? Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. It’s a form of over-the-top (OTT) advertising that is pivotal ..read more

There are millions of Shopify stores worldwide. But it can be hard to stand out from the digital crowd, even if you have a beautiful site layout and an incredible product on your hands. As you look for ways to win over new customers, retain existing ones, and boost your sales, making use of the right Shopify app will make all the difference.  With that in mind, here’s a look at ten of the best Shopify apps to increase sales: 1. MNTN Performance TV Use Case: Building Connected TV advertising campaigns to reach your target audience How it Works: We’re biased on this one, of course, but the ..read more

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. With over 205 million video-on-demand subscribers in the United States and 87% of US households having at least one CTV device, there’s no doubt why advertisers are investing in streaming advertising.  As CTV ad spend continues to grow, marketing teams need to make the most of this opportunity and reach their audiences effectively. But have you ever wondered which verticals perform best on CTV?  We did, and now we’re ready to share t ..read more

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. Two options for doing so: view-through and click-through attribution. Although these attribution methods are similar, they’re not the same. This article explores view-through vs. click-through attribution, including key differences and when to use each method. View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ..read more

Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it. Making use of effective marketing touchpoints requires the right blend of digital and offline advertising campaigns to build awareness and strengthen your brand.  What Are Touchpoints in Marketing?  In marketing, a “touchpoint” is any interaction a customer has with your brand — literally, a point at which they touch your business. This could be anything from seeing your logo on a billboard or a storefront ..read more

AI in advertising continues to be a hotly debated topic, but it’s already reached a new frontier: now it can tell viewers what it thinks they want, and further shaping the viewing — and potentially the advertising — experience. Last week, YouTube announced a new YouTube Premium feature for U.S. users that uses AI to analyzewatch behavior and, with a simple double-tap of the screen, skip to where it predicts the user will want to go next. Whether or not this feature will migrate to non-premium users is yet to be determined, but if it works, there’s no question that it would catch on in the indu ..read more