An Introduction to Advertising Formats ‘Ad-formats’ standardize the size, shape, functionality and placement of advertisements across our inventory, each with unique characteristics to help advertisers best engage with their target audience. As each ad-format differs by aesthetics, performance and functionality, it’s important to consider KPIs when selecting ad-formats for a particular campaign, to ensure return on advertising spend is maximised. The following metrics are used to measure the performance of a given ad-format: Click through Rate (CTR %) The % of users who clicked an ad vs those ..read more

Header bidding technology has revolutionised the way publishers sell their ad-inventory programmatically online; allowing for increased revenue by accepting advertiser demand from multiple sources, whilst also giving advertisers access to premium inventory from around the world. Considering the win-win proposition header bidding offers, it’s no surprise 60% of the internet’s 30,000 top website domains include tags from header bidding vendors. But what is header bidding exactly and how can it be best utilised to increase revenue for publishers?  The drawbacks of the waterfall system To fu ..read more

Google AdSense can be a great way for fledgling publishers to quickly and easily monetise their web inventory, providing vital revenue to help sustain and grow a site as it finds its audience base. However as audiences grow larger and more valuable, embracing site optimisation, increasing exposure to a wide range of programmatic marketplaces and taking advantage of direct campaign deals, can massively increase profitability to fuel future growth online.  Increase Advertiser Demand AdSense offers publishers revenue from campaigns booked by advertisers via their Google Ads platform, but by ..read more

FOR IMMEDIATE RELEASE  GLOBAL | JUN ‘21  Venatus is pleased to announce the appointment of Tim Weller as Chairman. Tim is a successful entrepreneur within the media and technology industries. Most notably he founded Incisive Media in 1995 and grew it to a £250 million revenue media and events business within 13 years and he lead the company through an IPO on the main market in 2000. During this time, Tim was named one of Ernst & Young’s entrepreneur of the year and in 2005, he received the publishing industry’s top honor – the Marcus Morris award. Tim brings highly relevant Ad Te ..read more

Venatus is pleased to announce they have passed their 2022 brand safety audit, upholding their Trustworthy Accountability Group (TAG) certification and honouring their commitment to deliver upon the utmost brand safety practises.  With 80% of consumers agreeing they would reduce or stop buying products they purchase frequently, if advertised against contexts promoting extreme or dangerous content, ad placement online is integral to sustaining brand image.  By meticulously auditing all publishers onboarded and utilising targeted site-lists on a per-campaign basis, Venatus continues to ..read more

Online advertising technologies are formed of many complex systems spanning numerous business services and technology platforms, which in turn spawns a lot of technical jargon. Without an education in the intricacies of these systems, figuring out campaign goals and interpreting performance reports can be quite tricky - which is why we’ve created a handy jargon-busting guide, to help you on your path towards site monetisation or launching online marketing campaigns. Inventory, Formats & Campaigns Publisher:  The owner of a website, app, platform or a collection of these, which is then ..read more

Venatus proudly announces a newly extended partnership with community fan site, Planet Minecraft. Venatus will now work with Planet Minecraft exclusively to optimize their ad revenue streams, monetizing through both direct and programmatic ad sales. Planet Minecraft partnered with Venatus to satisfy the particular needs of their custom platform and both parties are confident that the upcoming year is set to be extremely rewarding! Max Langdon, CEO Planet Minecraft said: “Planet Minecraft has a global audience of creative gamers and Venatus has an international team to match. As an established ..read more

Making the decision to start monetizing your content is often a big stepping stone for publishers. For some, it will be a period of trial and error and there’s a good chance one or two hurdles will arise. Tasks like optimising site designs, following accessibility best practices, understanding new advertising standards and much more. But, not to fear! Venatus has been in the ad-tech game for over 10 years now and here is our foundational checklist of all the things to consider when looking to monetize your site with ads. 1. Organic SEO - Make it easy for Google etc. to crawl and index your si ..read more

As the phrase non-fungible token (or NFT) drifts ever further into mainstream consciousness, the discussion over the use-cases re-emerges, as developers assess the viability of integrating the blockchain technology into their existing platforms. Although not necessarily a new technology, NFTs are still largely confined to online art auctions as per their original function. However, some game developers such as Ubisoft, are starting to embrace the technology for exclusive, yet tradable in-game cosmetics and collectibles. What are NFTs and what’s all the fuss about? NFTs utilise blockchain tech ..read more

Mergers and acquisitions are nothing new in the gaming industry. They can be worth billions to the acquired companies and generate an intense PR buzz for the buyers. January 2022 saw the two biggest gaming acquisitions ever, happening more or less within a week of each other. Firstly, Take-Two Interactive showed their intentions to strengthen their mobile gaming prowess through the $12.7 billion purchase of Farmville and Words With Friends creators, Zynga. Then, quicker than you can say “Crash Bandicoot,” Microsoft announced the gaming industry's biggest ever acquisition; a purchase of Activis ..read more