Your website is the most important marketing tool for your personal styling business so it's important to make sure that it has the right things to help you attract new clients. On this episode of The Business of Style podcast, I'm sharing 10 essential things your personal styling website needs to help you grow your business. And, don't forget to head to The Style Academy International for more training and resources to help you become a successful personal stylist. Disclaimer: This podcast is for educational purposes only and does not guarantee a specific outcome when using the strategies m ..read more

Want to become a successful personal stylist with a thriving personal styling business? Then you're going to have to work on your mindset! Mindset plays such an important role in being successful and achieving our goals, but it's not always the easiest thing to fix. On this episode of The Business of Style podcast, I'm sharing the 5 mindset shifts that helped me build two highly successful businesses so that you can start the process of making your own shifts and stop holding yourself back from your own success story. And, don't forget to check out The Style Academy International for more tra ..read more

To bundle or not to bundle? That is the question! Creating discount bundles or packages is a common sales strategy used especially in product-based business, but is it really a good strategy for personal stylists and image professionals? On this episode of The Business of Style Podcast, I'm delving into the bundle strategy and discussing the implications it has for a service-based business compared to a product-based business, and sharing the best approach if you're looking to use bundles or packages as a way to attract new clients and make more money. If you find this episode helpful then p ..read more

PR is an important part of any business and the good news is that you don't need to spend thousands of dollars on hiring a PR company to generate PR for your personal styling business. On this episode of The Business of Style podcast, I'm sharing some simple PR strategies that you can use to start building a positive relationship with your target clients, professional organizations, and your local community. And don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow your personal styling business ..read more

It's the episode you've all been waiting for!!! Getting to know your ideal clients is the key to getting people to sign up for your personal styling services and grow your business! But how can you get to know people who are literal strangers? On this episode of the Business of Style podcast, I'm moving on from simply telling you how important it is to know your ideal clients, and instead, I'm showing you exactly how you can get to know them on such a deep level that will make connecting with them a piece of cake. So, if you're ready to connect with your ideal clients and start turning them in ..read more

What's holding you back from starting your personal styling business? If it's because you think starting a business is complicated, expensive, and takes a long time then this episode of The Business of Style podcast is for you! Starting a business doesn't have to be complicated and doesn't need a long time! Just follow the simple steps in today's episode and you'll have your personal styling business up and running quickly and easily! (Please check the regulations in your area when starting your business to ensure you meet any location-specific legal requirements.) For more training and resou ..read more

Let's say goodbye to FOMO marketing strategies in 2024 and hello to a more authentic way to attract new clients! In the latest episode of The Business of Style podcast, I'm discussing what FOMO marketing is, why you shouldn't use it, and a more authentic marketing approach that you can use to find new clients for your personal styling business. And don't forget! If you're looking to become a personal stylist and grow a successful personal styling business then you'll find all the training and resources you need at The Style Academy International ..read more

Consumers demand authenticity in business! They want to know who's behind the business, what their values are, and build a connection. But there's more to showing up authentically than just jumping online and being you! If you want to show your authentic self in your personal styling business then you'll need to be strategic and make sure that you're showing the parts of you that potential clients want to see. In this episode of The Business of Style podcast, I'm sharing the strategy behind being authentic in business so that you can use it as an effective tool to attract more clients to your ..read more

While trends may not be important in creating personal style they ARE important in business! In this episode, I'm sharing the best business trends for personal stylists in 2024 to help you connect with potential clients and grow your personal styling business. And, don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling or image consulting business ..read more

Writing a blog is not only a great way to show off your knowledge and expertise to potential clients but it can also help you to attract more people to your website and get you ranking higher on Google. In this episode of The Business of Style podcast, I'm discussing the real benefits of having a blog on your website and how you can use it effectively to drive more traffic to your website and attract more clients. As mentioned in this episode, you can sign up for my FREE training: Evergreen Marketing For Personal Stylists by clicking here! Also, if you want to learn more about simple SEO str ..read more