Product management is a critical function for all organizations–technical or non-technical. However, for most organizations, product management is still nascent. Plus, 75% of product managers feel product manage­ment best practices aren’t being adopted at their entire company properly: A stellar product manager builds the right environment for developers to innovate. They instill an outcome- and customer-oriented approach into the organization to drive business development. They’re enablers of long-term organic growth. Today, we’ll show you how to hire a product manager for your growing busine ..read more

At its foundation, product marketing defines what products will be marketed, to whom, how, for how much, and in what way. With the growth of the tech and SaaS industry, product marketing has gained renewed interest.  Could anyone be a product marketer? Yes. If they can be the voice of the customer, drawing from key user/market data to make business decisions.  To enable this, product marketers need two things: Product marketing metrics: Indicators of performance, serving as the compass, guiding marketers through the complexities of consumer behavior, market trends, and the effectiven ..read more

Launching a new product or feature has many moving parts, from managing budgets, ensuring all your stakeholders and colleagues are on the same page, and aligning the product features with customer needs. A product brief serves as a foundation of the product development process. Product managers use product briefs to document the product plan—its goals, attributes, and guidelines. Everyone involved in the initial stages of product creation uses this template as their North Star. A well-written product brief is the foundation for effective product development for technical and non-technical team ..read more

Modern product management took shape in 1931 when Neil H. McElroy advocated for hiring at Procter & Gamble in an 800-word memo. He introduced the concept of ‘Brand Men,’ who would manage everything impacting a brand’s reputation. This evolved gradually into what we now know as product management. Today, technology has transformed the role, with product management taking center stage in product development. Let’s uncover the key trends, challenges, and the future of product management in 2024. Cutting-Edge Product Management Trends to Stay Ahead in 2024 Trends Shaping Product Management ..read more

Fantastic new ideas, market research, user feedback—you have everything to create the perfect products. But how do you decide which tasks or ideas to tackle first? Whatever choice you make, you must justify it to the shareholders and your team. And what’s better than a prioritization score to do that? In this highly competitive world, where each task and idea competes for attention and resources, mastering the art of prioritization is crucial. Using a framework like RICE (Reach, Impact, Confidence, and Effort) prioritization can help you quantify your ideas and provide a basis for selecting a ..read more

A lot of software development best practices focus on what is to be done in the present—at best in the current sprint. While this is necessary, it is also short-sighted. Good product teams also keep an eye on the future. An essential process in such future-focused planning is backlog grooming. Thoughtful backlog grooming can transform your team’s productivity, streamline processes, and lead to successful delivery. Here’s how. How Can Backlog Grooming Help Your Product Team? What is Backlog Grooming? Benefits of Backlog Grooming Potential drawbacks of backlog grooming and how to overcome th ..read more

You’ve just launched a new product and are super confident that users will love it. But a few weeks go by, and you notice it didn’t generate the buzz you expected. This is often what a product manager’s nightmares are all about! Every product requires huge capital and resource investments, so its failure is a major setback—both in terms of finances and reputation.   Thankfully, you can easily avoid such losses by taking advantage of product analytics, analyzing user engagement, and identifying areas of improvement before it’s too late. Then, all you have to do is give the features or ..read more

So, a new user downloaded your app. Congratulations! That’s the first step to fostering engagement that translates into higher conversion rates and lower churn. However, while you might think your app is the bee’s knees, not all users will feel that way, especially if the app isn’t intuitive. The last thing you want is for a user to delete your app, which is why it’s so important to acquaint them with the user interface, pronto. Mobile app onboarding flows are the best way to orient new users. Even if you think you have the simplest app in the universe, a quick onboarding process is the best w ..read more

Projects come in myriad shapes and sizes, from your house remodeling to designing an enterprise data warehouse. Even within an organization, the engineering team might have a software development project, the HR a yearly team outing project, finance a budget allocation project, etc. No matter the scale, every project has its own set of complexities. Effective project management is the only way to manage complexities, eliminate wastage, optimize resources, and reach the goal.  Thankfully, today, we have software that can take care of that. In this blog post, we explore how you can drive a ..read more

If only we could have a magic spell that turns prospects into loyal customers, every business would be the next Apple, Inc. Since that’s not the case, we must figure out effective strategies to ensure and improve product adoption. We must build a foolproof product, invest in its marketing, and do our best to boost user engagement.  The outcome is well worth the effort, though. Smile.io’s research shows us that, on average, the top 10% of customers spend two times more per order than all other users. In this guide, we’ll discuss all things product adoption. Besides the basics needed to un ..read more