The Hispanic adage, “En casa de herrero, cuchillo de palo” (“In the blacksmith’s house, the knives are made of wood”) does not apply to Hispanic PR Master Yaneiza Echezarraga. Lately, the Twin Minds Media co-founder has been applying her PR and branding skills to herself and her Miami-based Hispanic PR agency. Here are some examples of her content wizardry and the multiple platforms where she’s been garnering exposure, positioning Twins Minds Media as a leading Hispanic PR and integrated communications firm: In late December on LinkedIn, Echezarraga posted “5 Powerful Tips to Stand Out in a C ..read more

Houston Personal Injury and Wrongful Death Attorney Hector Sandoval is dedicated to representing individuals and their family members who have suffered serious debilitating personal injuries as a result of the negligence, recklessness or carelessness of others. Sandoval Law Firm, PLLC focuses on fighting for the rights of injured workers and victims of negligent drivers that cause serious car crashes and 18-wheeler accidents. I want the future of this firm to rest on a foundation of strong Attorney-Client relationships built on Trust, Confidence and Respect,” Attorney Hector L. Sandoval Read ..read more

When searching for a Spanish SEO provider, clients typically look for the following key factors: Native Spanish Speakers Expertise in SEO Experience in Local Markets Reputation and Portfolio Clear Communication and Reporting Overall, clients look for Spanish SEO providers who can help them improve their visibility and reach in the Spanish-speaking market, and who have the expertise, experience, and reputation to deliver results… Keep in mind that search engine optimization is a constantly evolving field that involves a wide range of techniques and strategies for improving the visibility of ..read more

If you’re a forward-thinking Hispanic PR professional, you probably spent time this winter investigating ChatGPT’s superpowers and wondering… How can I use ChatGPT — and its sister image-creation software, DALL·E 2 — to better serve my clients? Can these AI models give me an edge over my competitors and help me grow sales? Are ChatGPT and DALL·E 2 really smarter than me at recommending strategies or handling more tactical matters such as generating press releases, headlines and images? By now, there’s a bevy of views on these topics cropping up on the Internet. Just for fun, I decided to tes ..read more

Hector L. Sandoval talks about the importance of language preference when dealing with clients In a recent interview, Accident Attorney Hector L. Sandoval was asked, “How important do you think it is that your clients can communicate with you and your staff in their preferred language, whether that is English or Spanish?” His answer, It’s very important to speak the client’s preferred language. Being bilingual myself along with my legal team has helped us better connect with our clients. Speaking the injured worker’s or auto accident client’s preferred language is vital for optimal communicat ..read more

Checo’s success wisdom for Hispanic PR pros: “Network, network, network” and “Get Involved!” When Hispanic PR and marketing veteran Andy Checo joined New York’s DEX this month, he added another high-profile agency to his impressive résumé. Over a 20-year career, the Domican-American Checo has worked at Havas Formula, Boden Agency, Weber Shandwick, Edelman and RL Public Relations. Between agency stints, he scored three years of in-house marketing experience at MundoFox.  The list of nearly 50 major brands Checo has worked with includes PepsiCo, Heineken, The Home Depot, TurboTax, ABInBev ..read more

Innovative AI-driven study shows that Latinos are the only ethnic group that is underrepresented in relation to our population percentage Despite a 2020 spike in Hispanic actors portrayed in TV ads, the number dropped by more than 50 percent in 2022, according to a large-scale, AI-driven and first-of-its-kind study unveiled this week. The reduction in Hispanic actors mirrored a drop among Black and Asian actors as well. While many major brands have pledged greater investment in DE&I initiatives, particularly on the media spending side, the study raises questions about how these investments ..read more

Generational Wealth and Mental Health are two powerful and non-controversial topics that brands can support to engage the booming U.S. Hispanic market throughout the year Ever get the sense that brands pay lip service to the U.S. Hispanic market each year during Hispanic Heritage Month, and then — for the next 11 months — their communication efforts to this market come to a standstill? Orci CEO Marina Filippelli addresses this issue in her brilliant article for Campaign US, titled “Brands can be better Latiné allies by embracing what matters to us.” The Los Angeles-based executive, who took ov ..read more

What strategic Hispanic marketing and PR insights can we glean from two female PR pioneers whose agencies recently merged?  During Hispanic Heritage Month, I had the pleasure of hosting a webinar with Ruder Finn CEO Kathy Bloomgarden and Comunicad CEO and Founder Gloria Rodriguez.  New York-based Ruder Finn, founded by Kathy’s late father, David Finn, in 1948, was one of the nation’s first PR firms. DC-based Comunicad, launched in 1985, was one of the first Hispanic PR firms. While I was intrigued by the merger, my admiration for both women grew as I began to research their backgroun ..read more

If you’re a Hispanic PR pro who thinks it’s time to be your own boss, you might draw inspiration from MaGo! PR’s Marco Antonio González. After a 20-year career as an in-house corporate communications executive at Univision Music Group, Herbalife Nutrition, United Way of Greater Los Angeles and Estrella Media, González launched MaGo! PR last month. The LA agency, a full-service, 360° bilingual PR and communications firm, is off to a good start: its brand name is a catchy play-on-words based on the first two letters of Marco’s first and last names. “Mago” means “Magician” in Spanish.  Hispa ..read more