Hangar 12 Blog
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Learn more about Consumer Goods and packaging, market trends, news and more! HANGAR12 is a leading independent brand activation agency for national and global consumer package goods.
Hangar 12 Blog
5M ago
Familiarity can breed loyalty, but it can also lead to boredom. If your CPG brand uses the same branding for many years, you might fail to connect with new audiences. CPG re-branding introduces novelty into your brand voice and positioning, allowing you to reach out to new audiences and reach out to existing audiences in new ways ..read more
Hangar 12 Blog
7M ago
Introduction
How can your company break into new markets effectively? CPG sponsorships can help you expand your consumer reach.
Sponsorships are mutually beneficial for both parties. By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets ..read more
Hangar 12 Blog
7M ago
In today’s market, there are innumerable choices in food, cosmetics, and other CPG products. At the same time, consumers are also ready for innovation and willing to change to innovative new retail products ..read more
Hangar 12 Blog
8M ago
It’s who you know: event sponsorships can amplify your brand message, delivering that message in the right venue and to the right audience. Why are sponsorships such a powerful tool in sponsorship marketing, and how can your company choose the right ones? ..read more