Adweek » CPG & Grocery
167 FOLLOWERS
Explore the blog on CPG and Grocery covers retailers and consumer packaged goods with the latest news, insights, articles, marketing trends, strategies, podcasts, and more. Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, its award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms..
Adweek » CPG & Grocery
54m ago
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing enjoyment and pleasure over necessity ..read more
Adweek » CPG & Grocery
54m ago
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used ..read more
Adweek » CPG & Grocery
54m ago
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase and the most the company's search revenue has grown in two years. Google once again branded itself ..read more
Adweek » CPG & Grocery
54m ago
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand management. Recorded live during ADWEEK's Social Media Week event in New York, they discuss Montgomery's early career at Procter & Gamble, which provided him ..read more
Adweek » CPG & Grocery
54m ago
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. Discover the potential of brain implants for artificial ..read more
Adweek » CPG & Grocery
54m ago
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the ..read more
Adweek » CPG & Grocery
54m ago
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to come together and watch underscreened sporting events. In February 2022--before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago ..read more
Adweek » CPG & Grocery
3d ago
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the end of the month. In a memo to staff, Paramount CEO Bob Bakish noted the timing worked for the decision, with Ross "having ..read more
Adweek » CPG & Grocery
3d ago
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a "leave no trace" approach. This is because the issue is all at once highly prioritized and also highly scrutinized, from consumers to C-suites. As a result, organizations often delegate it to the responsibility of ..read more
Adweek » CPG & Grocery
3d ago
When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills star Lo Bosworth, who wanted to give consumers access to doctor-developed supplements and wellness products that work. Founded in 2016, Love Wellness is a ..read more