eMarketer » D2C
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Find the latest d2c data and analysis from Insider Intelligence including reports, charts, and articles. eMarketer is now part of Insider Intelligence, the research authority on digital transformation. eMarketer research helps marketers answer 3 key questions: how consumers spend time, how consumers spend money, and what marketers are doing to reach them.
eMarketer » D2C
1y ago
How D2C disruptors are faring—and how they stack up against established brands Direct-to-consumer (D2C) ecommerce growth has slowed since 2020, but the leading digitally native brands remain popular. In December 2021, the Peloton website raked in 6.7 million visits worldwide, far more than the sites of Warby Parker, Casper, and other top digital natives in the D2C space ..read more
eMarketer » D2C
1y ago
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, In-depth analysis, benchmarks and shorter spotlights on digital trends. TikTok alternatives arise: Zigazoo founder looks to build the ‘Whole Foods’ of social media Stripe’s decelerating growth reflects harsher reality for payment firms Banks face a growing list of cyber risks, but also growing cyber insurance premiums Study: One-third of US companies cover up cyber breaches and ransomwa ..read more
eMarketer » D2C
1y ago
On Running is bullish after growing sales 91.4% YoY during the holiday quarter: But Nike’s strong Q3 performance underscored its position as the dominant sneaker brand on the market ..read more
eMarketer » D2C
1y ago
We expect retail sales growth to slow to 2.9% this year: That pullback in spending is leading retailers to cut staff to protect their bottom lines ..read more
eMarketer » D2C
1y ago
The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data ..read more
eMarketer » D2C
1y ago
Connected TV (CTV)’s digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results ..read more
eMarketer » D2C
1y ago
Economic uncertainty caused investors to grow cautious: Even so, there were several significant acquisitions in 2022 ..read more
eMarketer » D2C
1y ago
As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out ..read more
eMarketer » D2C
1y ago
Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail ..read more
eMarketer » D2C
1y ago
Digitally native D2C brands’ ecommerce growth is decelerating: That’s forcing these retailers to adopt new strategies such as opening stores and selling wholesale ..read more