From ChatGPT to social commerce, here are 4 trending topics from Shoptalk 2023
eMarketer » D2C
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1y ago
How D2C disruptors are faring—and how they stack up against established brands Direct-to-consumer (D2C) ecommerce growth has slowed since 2020, but the leading digitally native brands remain popular. In December 2021, the Peloton website raked in 6.7 million visits worldwide, far more than the sites of Warby Parker, Casper, and other top digital natives in the D2C space ..read more
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eMarketer » D2C
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1y ago
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, In-depth analysis, benchmarks and shorter spotlights on digital trends. TikTok alternatives arise: Zigazoo founder looks to build the ‘Whole Foods’ of social media Stripe’s decelerating growth reflects harsher reality for payment firms Banks face a growing list of cyber risks, but also growing cyber insurance premiums Study: One-third of US companies cover up cyber breaches and ransomwa ..read more
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On Running posts explosive growth as Nike doubles down on D2C
eMarketer » D2C
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1y ago
On Running is bullish after growing sales 91.4% YoY during the holiday quarter: But Nike’s strong Q3 performance underscored its position as the dominant sneaker brand on the market ..read more
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Slowing sales growth drives retailers to cut their workforce
eMarketer » D2C
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1y ago
We expect retail sales growth to slow to 2.9% this year: That pullback in spending is leading retailers to cut staff to protect their bottom lines ..read more
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What’s the next phase of D2C retail?
eMarketer » D2C
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1y ago
The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data ..read more
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New advertisers are helping CTV exceed expectations | Sponsored Content
eMarketer » D2C
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1y ago
Connected TV (CTV)’s digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results ..read more
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The 12 most impactful retail acquisitions of 2022
eMarketer » D2C
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1y ago
Economic uncertainty caused investors to grow cautious: Even so, there were several significant acquisitions in 2022 ..read more
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How D2C retail brands are evolving in 5 charts
eMarketer » D2C
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1y ago
As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out ..read more
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Retail Trends to Watch for 2023
eMarketer » D2C
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1y ago
Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail ..read more
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Digital-native D2C brands shift gears as their ecommerce growth stalls
eMarketer » D2C
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1y ago
Digitally native D2C brands’ ecommerce growth is decelerating: That’s forcing these retailers to adopt new strategies such as opening stores and selling wholesale ..read more
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