When you see there’s a drop in sales of some specific product then do 5 quick checks mentioned below. It can help you find out the reason why the product performance is low. 1. Buy Box - Check if the product has a buy box or not. Sometimes product loses buy box and there could be multiple reasons are that. Some of which are mentioned below - Product in on MFN (Merchant Fulfilled Network or FBM - Fulfilled by Merchant). It means your product is not on FBA. Due to pricing errors. For this, you need to go to manage inventory on seller central and check the minimum and maximum price. When a prod ..read more

Every DTC brand/seller wants to double their revenue on the Amazon marketplace but very few invest time & money in fixing the basic listing issues. Fix the below 4 things and you will see an increase in organic sales in 60-90 days & ad sales in 15-30 days. 1. Product Images - Human brain processes images 60,000 times faster than text. So make sure to give a complete product overview in the visual form with 6 images and 1 video. 2. Product Title - Time is precious, and users don’t want to waste time trying to figure out a product. They rely on optimized product titles to learn about you ..read more

Before working towards 10x growth, I believe you have already done the basic stuff - like your content is optimized, your listing has all the important category and product-specific keywords. 1. Show Your Newly Launched Products To Existing Customers It's easy to sell to the existing customers (people who have bought your products earlier and are happy with the brand) than to acquire new customers. So if you show your products to the existing customers then the probability of them buying that product is extremely high. You can show the new products to your Amazon customers in 2 ways: First, ad ..read more

How can you get 2x growth in sales on Amazon during the Summer Sale Event if - you are not running deals - you have a low ad budget and - you can’t afford high acos like some of the big brands We all know that the Amazon summer sale is going live on May 4th. It’s just a day away. Below I’m going to give you 3 last-minute tips that can help you get more sales during the event. 1. If your deals are not running, then give a flat discount and activate coupons on all products. For eg., if you want to give a total discount of 20% then you can give a flat discount of 15% and run coupons for 5%. Coupo ..read more

Topics Covered - 1. What is Buy Box? 2. Why do sellers lose Buy Box? 3. How does Buy Box impact sales? 4. How to make sure you always have Buy Box on your products? 1. What is Buy Box? Buy Box is the white box on the right side of the Amazon product detail page, where customers add products to the cart ‘Add to Cart’ option. In the above image, you can see that it shows ‘Sold by Cloudtail India’, which means the buy box is with Cloudtail India as a seller. Sometimes sellers lose the buy box, which means either you don’t see the ‘Add to Cart’ option or you can see the ‘Add to cart’ Option but a ..read more