Join Kyle in an exciting podcast episode with guest Fredrik Svensson Von Schreeb, a talented copywriter with experience in various industries. They discuss the importance of storytelling in branding and how copywriting impacts a company's voice. With discussions on rebranding, creating brand guidelines, and consistent messaging, this podcast offers valuable insights for anyone in product development, advertising or marketing industries. Kyle and Fredrik also talk about the need for collaboration and staying up-to-date with current trends in storytelling to keep your brand relevant and engaging ..read more

Join host Kyle Evans and guest Ryan Margolin, entrepreneur and founder of Professional Hair Labs, on this episode of Product by Design. Ryan shares his experience in sustainable product development across 15 different countries and his journey to building a stronger brand for his company. Kyle and Ryan also discuss their love for music and how they encourage their kids to explore their creativity. Discover Ryan's insights on developing the right product and effective marketing strategies, as well as his decision to manufacture products in-house instead of outsourcing. Get inspired by Ryan's ad ..read more

Get ready for an informative and exciting episode of Product by Design, as host Kyle introduces his guest, Gopal, the CTO and head of Sust Global, a climate and data startup. In this episode, Kyle and Gopal discuss the increasing use of climate-related data and analytics in corporate reporting and risk management. They also dive into how Sust Global has developed an API and dashboarding products to help companies understand and prepare for climate risk. You'll learn about the importance of driving a shared understanding through data and how machine learning and AI can help with climate analyti ..read more

In this exciting episode of Product by Design, host Kyle Evans interviews the talented and accomplished product designer, VFX artist, and author, Hussain Almossawi. The conversation centers on Almossawi's recently released book, The Innovator's Handbook, which explores his personal stories and experiences in the industry, as well as his journey from a small island home in Bahrain to New York City. Kyle and Hussain also discuss the importance of curiosity, innovation, and failure, and how they can lead to success in product design.  The duo shares insights on the necessity of experimentati ..read more

What are the most important questions a business needs to ask itself, and what are the biggest barriers to change? In this episode, we explore how service design can help answer those important questions and be a force for change within any organization.  Service design is a connector between the disciplines of UX design, UI design, product, engineering, customer experience, etc. While many of the principles of good service design aren’t exclusive to service design, there is an emphasis on co-creation, iteration, people-centricity, and a holistic perspective.  When we take a more h ..read more

Google has a long history of putting customers first, thinking about the long-term, and being design-centric. Those values are part of the core product culture and help define how many products get built and go to market. In this episode, Neha and Kyle discuss product management processes and practices, talking to customers frequently, and establishing a product vision.  Launching at scale is also very different. Google starts with the product vision, strategy and roadmap. They then break these down into OKRs and do customer research to create the PRDs and eventually the UX design for an ..read more

Creating amazing products often comes down to the right timing, the right technology, and the right customer demand. It also means pivoting and iterating based on feedback and unexpected use cases. Which is how Nomono has grown and expanded. In this episode, we discuss growing a company, finding the right technology and the right team to build it, and understanding the trends in the market to stay ahead of what’s next.  Jonas Rinde Jonas is one of the Nordic’s most successful and acclaimed tech founders and investors, behind companies such as Nomono, Huddly, Acano, and Tandberg, the latte ..read more

Breaking out of the downward spiral of more and more work that leads to burnout, and transforming our approach to focus on a better process and better approach to work and life, is key to success and happiness. For those of us who have experienced burnout, we understand how difficult it can be. And the need to constantly be evolving and improving the way we approach work and life.  Much of what we learn when we’re young and in school, such as putting our heads down and studying more to do better on the next test, is the wrong lesson for our careers. It’s no longer about getting to the ne ..read more

Karthik worked at large companies like KCG and Facebook, and saw the difficulty of managing go-to-market and product launches. Which is partly why he co-founded Ignition, a hub for planning, executing, and measuring GTM launches. In this episode, we discuss product positioning, messaging, and taking products to market. We also discuss doing things that align with our purposes and personal long-term goals rather than just working for the sake of work.  Karthik Suresh Karthik is the co-Founder of Ignition, the world’s first go-to-market platform that allows business to manage all stages of ..read more