Your journey to a better Shopify experience is always top of mind for us. To help you continue improving your Shopify store, we’re excited to share our latest features and improvements in Vitals. Without further ado, let’s explore what’s new. Product Reviews App Incentives With the Product Reviews app, we’ve made collecting reviews an absolute breeze. You can now incentivize your customers with a discount code to leave a review. This helps: increase sales get more reviews drive engagement Start encouraging customers to leave a review here. Live Chat Channels In today’s world, your customer ..read more

Your journey to a better Shopify experience is always top of mind for us. To help you continue improving your Shopify store, we’re excited to share our latest features and improvements in Vitals. Without further ado, let’s explore what’s new for June. Product Reviews App Incentives With the Product Reviews app, we’ve made collecting reviews an absolute breeze. You can now incentivize your customers with a discount code to leave a review. This helps: increase sales get more reviews drive engagement Start encouraging customers to leave a review here. Live Chat Channels In today’s world, your ..read more

unsplash.com Tight on a budget while launching an e-store? Product photography is the first detail a customer notices; the better you present the product, the higher conversion. Shoppers’ experience is different buying online compared to physical stores. A product photo should give them information about the item they are looking to purchase. Your supermarket catalog is created by product photographers. Hiring pros to create visual campaigns for your products is a great idea, but if on a budget – why not do it yourself? Don’t think this is possible? We’ll show you how to create eye-catching p ..read more

Since Black Friday is right around the corner, we thought it would be a good idea to dive into how brands handled BFCM marketing in 2020 and curate a handy list of strategies, tactics, and Black Friday examples to inspire you. We’re breaking this down into several categories: Sale Tactics Discount Strategies Shipping & Returns Policy Payment Methods Promo Code Types CTA Examples Design Inspiration You’ll also notice a [TRY NOW] next to some strategies or examples which means it’s low effort and can be implemented right away!  Sale Tactics Black Friday campaigns have two main goals ..read more

“Direct mail was one of the leading media choices of advertisers in 2019”, as The Household Diary Study states, right after Internet, TV, and radio, making it well worthy of marketers’ attention, along with plenty of benefits and opportunities to score more sales and win the hearts of customers. To show you how to improve your direct marketing game (or develop a strategy in the first place), we’ll go through: How ecommerce direct mail and GDPR go together; The benefits of sending direct mail; Types of direct mail to send to (potential) customers; ecommerce Direct mail examples to learn from ..read more

eCommerce companies are the biggest senders when it comes to push notifications. According to VWO Engage, 22% of push notifications sent are from the eCommerce industry. And users respond favorably. Accenage’s 2018 Push Notification Benchmark showed that 68% of users turn on eCommerce push notifications. So the question isn’t if you should use push notifications but how to do it better. Before we get into that, here’s a quick rundown of what push notifications are and why eCommerce companies use them.  What are push notifications? Push notifications are clickable messages – pop-ups, b ..read more

Shopify partnership with Microsoft For Shopify merchants and advertisers, there’s a new integration to know about. Here’s the latest information about the ongoing integration of Shopify and Bing, including what’s new and how you can get started. For many years, Microsoft has been at the forefront of search technology. In fact, they were one of the first to implement a successful search algorithm back in 1998 as well as build out all kinds of features from mapping integration to shopping suggestions, although they haven’t been able to keep up with Google and their very sophisticated and aggress ..read more

Here’s what you need to know about Shopify 2.0. Along with features that will improve shopping for customers, the new release also benefits Shopify store owners.  Despite dominating the e-commerce space for years, Shopify has had a tough time contending with open-source platforms that let users create customized storefronts. When some stores scale, the plug-and-play nature of Shopify becomes an issue. In the past, it was difficult to customize a store without re-platforming your website to another platform such as Magento. Shopify 2.0 has changed all that. Liquid language is the developm ..read more

Meet Andrew. ???? Andrew is the CEO of DiscountReactor, a company that helps you find the best promo codes for online shopping.  He was on the hunt for a pair of glasses with an elegant frame. His retailer of choice: Warby Parker.  Normally, he’d walk into a nearby store, try on several pairs until he found THE ONE.  But being the CEO of an eCommerce company and given how convenient online shopping is, he explored Warby Parker’s website instead.  Warby Parker has a “Home Try-On” option. You select 5 pairs of glasses, and they ship them to you for free. You can keep what y ..read more

Eager to know what Shopify CDN is all about? Look no further! Think of that nagging anxiety at the back of your head about your customers not getting the best website experience from your site. Well, to be honest, you are not the only one who experiences such tension. Almost every website owner has to deal with this problem. This could impact your business as poor client perception starts to build up, and even if you are throwing in good or excellent content, it will hardly create an impact. A method called CDN, an abbreviation for the ‘content delivery network’, has been developed to combat t ..read more