Alexandria MacFarlane has been destined to be an entrepreneur since she was selling her Halloween candy in middle school ..read more

In the fall of 2020, Andrea Norquay decided to treat herself to some jewelry for her birthday. But she was left disappointed after a poor customer experience when the jewelry she bought tarnished quickly.  ..read more

A robust list is the foundation for all successful email and SMS marketing programs ..read more

A well-designed email is a key component to effectively communicating with your audience, building engagement and trust, and ultimately driving sales ..read more

The more contacts you have, the more revenue you’ll bring in with every email and text you send ..read more

Segmentation is key for delivering personalized experiences across your subscriber base.  And we know your email list is more than just a number. Each contact on your list is a real person with their own relationship with your brand. You want to treat your contacts with an email experience that’s going to best fit their preferences (both from a frequency and content standpoint). But that doesn’t mean you need to go overboard personalizing every single touchpoint. Because no one has time for that ? In today’s post, we’re going to share simple yet powerful segmentation tips that you can fo ..read more

We’ve all fallen victim to cluttered inboxes from time to time and your subscribers are no different. Some subscribers are bound to lose steam engaging with your emails. And when you work tirelessly to grow your email list, you’re probably wondering what you can do to bring these subscribers back into the fold.  Don’t worry – all hope is not lost. In fact, it’s easier (and less expensive) to re-engage subscribers who already have an affinity for your brand than it is to win over brand new contacts.  When it comes to re-engaging dormant subscribers, it’s important to get clear on w ..read more

Introducing Right Left Agency: After years working in the ecommerce industry, Alex Pujji founded Right Left Agency on a mission to deliver meaningful results for small and growing businesses (without the costs of a big agency). Weslie Finnerty joined the team in 2021 and has become Right Left Agency’s in-house expert in all things email & SMS marketing. We had the chance to sit down with Weslie to hear about her (and their clients’) journey using Privy to scale. In this post, we’ll cover: Right Left Agency’s journey with Privy Weslie Finnerty’s email marketing playbook The website lock d ..read more

Think you know Privy? Think again ..read more

Introducing Kōv Essentials: After struggling to find fashionable yet functional accessories for her thick and long hair, Chelsea Branch knew that there was a demand in the market for hair essentials that are made for different hair texture, thickness, and length in mind.  That’s when she started Kōv Essentials in 2020. Managing it all (marketing, fulfillment, customer support, you name it…) on her own at the start, Chelsea launched Kōv Essentials into a 7 figure brand in year 1. And now, Chelsea has grown her team and scaled their revenue with an incredible story and powerful mission. To ..read more