The commerce landscape shifts with the speed of a trend, and brands can get caught in a whirlwind of change, needing help to identify their footing amidst evolving consumer preferences and fierce competition. The best way to rise to the challenge?   A careful assessment that analyzes and capitalizes on these shifts. The Assess phase is how our relationship with every client begins, and the Category and Competitive Assessment is the cornerstone of that strategy. Its core purpose is to uncover critical insights for crafting a robust plan, making it foundational for the work that follows.&n ..read more

We talk with Todd Cline, the Sr Director of Sustainability at Procter and Gamble and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, an ..read more

In the latest episode of CPG Launch Leaders, hosts Darcy Ramler and Alan Peretz welcome Michael Lyons, CEO of Applied Silver and a seasoned veteran with a storied career at Henkel and Procter & Gamble. Michael's journey is a testament to the power of meeting unmet consumer needs. He shares his insights on how these needs have shifted from purely functional to deeply personal, emphasizing the importance of understanding consumers on a more intimate level. This episode is a treasure trove of wisdom for anyone looking to innovate in the CPG space or simply curious about the behind-the-scene ..read more

In modern commerce, "the customer comes first" has evolved far beyond a simple maxim; it's the foundation of consumer-centric business strategies. The increased sophistication of data propels this evolution and plays a pivotal role in creating a frictionless experience for consumers. From the emergence of shoppable streaming TV ads to the seamless integration of Artificial Intelligence (AI) in marketing, brands are relentlessly innovating to meet consumers where they are. This journey, marked by every interaction, morphs into an opportunity for engagement and conversion, signaling a departure ..read more

The deodorant that survives the 72-hour sniff test has a fresh look ..read more

In the ever-evolving landscape of eCommerce, we at BOLD are continuously seeking to offer actionable insights that can aid our clients in staying ahead of the curve. A recent article from Retail Brew has sparked a crucial conversation around a trend we're all noticing: the slowdown of price increases and the broader consumer shift towards more budget-friendly options ..read more

In the latest episode of CPG Launch Leaders, we're taken on a nostalgic trip back to the early 2000s, when Pabst Blue Ribbon (PBR) was on the brink of obscurity. Neal Stewart, a seasoned marketing leader, takes us through the incredible journey of reinvigorating a brand that was, at one point, a staple in the American beer market, only to see a decline that left it gasping for air. Neal recounts his early days at PBR and the fragmented state of the brand. He paints a picture of a company in disarray, with no clear direction or strategy and sales trends that would make any marketer's heart si ..read more

In early March, BOLD team members got the chance to connect with some fantastic eCommerce leaders at Excellence in eCommerce.  The conversations that were happening at the event mirror the larger conversation happening around eCommerce, specifically profitable growth in 2024 and connecting with your shopper across the in-store and online.  Let's take a closer look at 3 of the biggest topics I heard ..read more

Customers increasingly rely on their phones as powerful tools for navigation and as gateways for marketers to establish a meaningful connection. Geo-targeting is a marketing technology that taps into the capabilities of location services on customers' phones, delivering content, ads, or information tailored specifically to their geographic location ..read more

We are delighted to introduce Kindra Nims.  She is a Sr. Retail Media Campaign Manager on our Retail Media team ..read more