Reading Time: 5 minutes Online shopping has become a norm for consumers today. Thanks to the improved digitalization that has encouraged and allowed customers to engage in online shopping confidently.  While factors like secure online payments, improved customer services, fast shipping, and easy returns have bolstered consumers’ trust in e-commerce, it’s no secret that providing this level of convenience is a Herculean task for e-commerce brands.  Video shopping, a promising solution, offers e-commerce businesses the convenience and accessibility to showcase their products in real-li ..read more

Reading Time: 10 minutes Did you know that over 84% of online content publishers participate in SaaS affiliate programs and, statistically, earn up to $62,000 annually?  Interestingly, SaaS affiliate programs are among the highest-yielding collaborations, growing at an astounding 27% CAGR.  Even though affiliate marketing is growing swiftly, many of you are unaware of its potential and what it can mean for you as an affiliate marketer. But how does it work? Affiliates collaborate with SaaS companies to help them boost traffic, earn sign-ups, or even conversions in return for a commis ..read more

Reading Time: 8 minutes You’re seriously missing out on a huge scope of growth if you’re not leveraging video commerce as an online business. The impact of social media has expanded tremendously over the years and has contributed to changing consumer behaviors, overall.   In fact, statistics suggest that e-commerce businesses using it for their marketing are improving 49% better revenue compared to businesses that are not.  However, what’s important to note is that it’s a strategy that takes effort to help businesses retrieve effective results and a fair return on investment.&nb ..read more

Reading Time: 7 minutes Video marketing for e-commerce has become today’s most prominent marketing strategy. And what holds the utmost importance and makes the foundation of this strategy is none other than shoppable videos. Let’s first understand what shoppable video platforms are. Statistics show that including a video on your landing page can boost your conversion rate by up to 80%.  And to make this happen, e-commerce businesses must rely on shoppable video platforms that can seamlessly cater to businesses’ visual marketing needs and requirements.  Shoppable Video Platforms ..read more

Reading Time: 7 minutes If you’re an e-commerce business looking for the best Shopify shipping apps, we’ve got you.  We understand that an e-commerce business is more than just selling. It requires components that contribute to a smooth customer experience, including shipping, as that is a shopping journey’s final step and destination.  Without a suitable shipping solution in the crib, your e-commerce will never be able to retrieve its potential fully.  To fill this gap for e-commerce businesses, we have listed the best Shopify shipping apps for you. But before we begin, let’s f ..read more

Reading Time: 7 minutes When we think back in time, our idea of futuristic inventions was always flying cars and robots. The basic idea was always less work for us and more convenience. However, we often forget that innovations like augmented reality, especially AR in eCommerce, were also considered futuristic innovations that we are actually experiencing today.  According to research, AR produces 200% more engagement than non-AR equivalents. This high engagement rate results from users finding the concept immersive, useful, and original.  Augmented reality shopping empowers business ..read more

Reading Time: 11 minutes The e-commerce industry is living on a competitive edge where businesses are continuously striving to stand out. But as the competition is expanding, so are the opportunities UGC  for eCommerce businesses to mark their space.  User-generated content, for one, is becoming the ultimate source of social proof and authenticity for brands. UGC ecommerce is a strategy that is resulting in major gains like improved conversion rates, reduced cart abandonment, and better brand-customer relationships.  UGC e-commerce isn’t much different than its other forms. Let ..read more

Reading Time: 10 minutes You’ve probably read this way too many times by now. The entire marketing world is talking about it. And we are, too!  eCommerce is changing. Period.  But what’s important here is that it is not just changing in a way that it’s growing or making a mark. But it’s also changing in a way that it has a whole new subset to it, and now that subset, called Social Commerce, has become a whole entity in itself.  In this discussion of Social Commerce vs. eCommerce, did you know statistically, social commerce is expected to grow three times as fast as traditional e ..read more

Reading Time: 8 minutes There has been a notable transformation in the eCommerce industry. Various new traits have been introduced, but there is one interesting new trend that has specifically changed the landscape – Shoppable Images.  Shoppable images have emerged as a game-changer, enhancing the shopping experience by making it more convenient and interactive for users. This evolution goes beyond simple transactions, reshaping how businesses connect with their consumers.  Recent statistics emphasize the importance of shoppable images, revealing that a significant 75% of customers b ..read more

Reading Time: 5 minutes If you are an eCommerce business or marketer, we have a question: Are you looking for more suitable Yotpo alternatives for your brand? If yes, you’re at the right place. Leveraging the power of social commerce in your marketing efforts has become crucial for literally every eCommerce brand. It is that game-changing strategy that can boost your sales and engagement.  Social commerce has become a powerful tool for brands to connect with customers and sell products through social content.  One popular tool for creating shoppable galleries is Yotpo, which has gain ..read more