In today’s digital age, we have access to an almost infinite number of choices when it comes to shopping online. From clothing to electronics to food, the sheer number of options can be overwhelming. This is known as the paradox of choice. While it may seem like having more options is always better, research has shown that too much choice can actually lead to decision paralysis and reduce conversion rates. What is the paradox of choice? The paradox of choice is the phenomenon where having too many options can actually make it harder to make a decision. It was first popularized by psycholog ..read more

I know what you’re going to say.  “I don’t need to build a new site for Sweden, or Canada, or the UAE. I’ve got “Google Translate” installed” Which is all very well – except you will never rank in Sweden / Canada / the UAE for your relevant keywords even on Google itself. Because you don’t have genuine localised eCommerce landing pages.   The case for local landing pages There will always be a strong business case for exporting – especially via digital means. Whether your national market is 5m or 30m people, going international will undoubtedly increase your target market to 100 ..read more

When COVID hit the global economy, millions of small businesses realised how important eCommerce was to trade. So what are the benefits of adding eCommerce to your sales methods? Plenty of retail, manufacturing or distribution businesses see adding eCommerce as a big challenge. It’s really not that difficult.  Given that you already have a list of products you sell, there are prices and box quantities for each, then you are close than you think. Add some photos and descriptions and the rest is easy.  So what are the benefits of eCommerce for your small business? Adding a key rev ..read more

To create a successful business, you have to focus on what you can control. In the eCommerce world, you’ll have a combination of thigs you can control, things that are handled by your eCommerce platform or third party software, and things that are simply out of your control. Here we analyse the items you can easily control to boost your shop’s performance online. 1. A good mobile first user experience Mobiles account for approx 50-65% of all site visits (depending on industry) and although you might think that a good experience starts with your eCommerce platform choice, there is a LOT you ..read more

Listen to CEO Adam Pritchard discuss the benefits of a multi site strategy on the eCommerce Masterplan podcast. Chloe Thomas has been a long term advocate of the eCommerce industry – her eCommerce Masterplan podcast is a top 5 main stay in the Apple charts for over 5 years. CEO Adam Pritchard was recently invited onto the show to talk about the many advantages of a multi site strategy for online traders, especially as Amazon seeks to purge thousands of small sellers from its platform. You can listen to the episode right here; though we heartily encourage you to check out the entire 200+ seri ..read more

There are many different ways to market an ecommerce store but the one that is often the most profitable (according to 49% of digital marketers) is from organic traffic from search engines. It is also the best converting. But how do you get traffic from organic traffic? You need to optimise your site for search engines, more commonly called SEO (Search Engine Optimisation). But when it comes to SEO, there are a few common on-page mistakes that ecommerce websites make, that could be causing them to appear lower in search results than what they would like. So what are these and how do you fix ..read more

Shopit is proud to have finished in 3rd place in the recent RetailTech 50 awards by online magazine BusinessCloud. See the final standings here. With 118 companies considered (but only the top 50 published) we outranked the likes of Auto Trader, Ocado and Deliveroo; whilst rising clear of our more direct British competitors Aero Commerce, EKM and Bluepark. Hot on the heels of our 5th placed – and top eCommerce platform – finish in the 2020  eCommerce Trailblazers award, we are delighted to be recognised once more. A combination of reader votes and an experienced judging panel elect ..read more

The global eCommerce market grew it’s total retail market share from 13.8% to 17.8% 2020. Our change in habits since lockdown means it is now forecast to grow to 24.5% of all sales by 2025. People are shifting. Therefore, it’s more important than ever to operate on the most efficient platform. With continual changes to the likes of Magento, and hosted platforms like Shopify and Shopit offering better value, thousands of users are being forced to migrate to a new platform. It’s no wonder eCommerce platforms are such a hot topic right now.  Migration is nothing to fear. It can be an oppor ..read more

Increasing your scale, reducing your costs Every Shopit customer will now pay just 1.0% + 10p for every transaction. No matter the company size, no matter the turnover, no matter the card being used – we have crunched down rates to help everyone grow.    All applications are subject to approval Lowest Rates Available We are lower than Shopify, Stripe, EKM, BigCommerce, Paypal, SagePay and every other major payment gateway available including those offers by Wix and Squarespace. Compare > Multicurrency options Shopit Payments lets you transact in over 100 currencies ..read more

How to triple your sales audience with limited budget – webinar Door4 is an established digital agency which specialises in revenue optimisation. Leon Calverley invited our own Adam Pritchard on to talk about how the multi brand strategy can be a cost effective mean to tripling your sales growth. The Laws of Attraction Along with eCommerce podcaster and consultant Kunle Campbell and Optimisation Consultant Lisa Appleby, the audience were treated to some very clear and structured insights into growing their eCommerce brands. Tripling your sales audience on a limited budget Brands who thr ..read more