Printful Blog » Marketing tips
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Learn everything you need to know about running a successful eCommerce business. Marketing tips and tricks that will help your online store grow. Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. Whether you wish to create your own online brand or gift, someone, a personalized t-shirt, we can help you get it done.
Printful Blog » Marketing tips
1y ago
Once upon a time product customization was, in fact, the basis of production.
Apparel, shoes, and accessories all used to be tailor-made. This changed with the industrial revolution and mass production. But now that we’ve seen the flipside of mass production (everyone wearing the same thing), personalization is making a comeback.
According to Deloitte’s Made-to-Order research, more than 50% of consumers were interested in purchasing personalized products and services. Because of how desirable customers found customized-anything, half of them were happy to wait long periods of time just to get ..read more
Printful Blog » Marketing tips
1y ago
Black Friday Cyber Monday officially kicks off the festive season, and it’s expected to be the main sales event of the year. To extend the holiday shopping period, marketers will launch their campaigns sooner this year. And so should you!
Preparing your online store for such a big sales event should be a marathon, not a sprint, so you can never start too early. Your brand’s social media accounts need to be equipped and ready to direct the flow of customers to your store.
By preparing sooner, you’ll also have a higher chance of reaching 42% of holiday shoppers who’ll shop earlier this yea ..read more
Printful Blog » Marketing tips
1y ago
In addition to Black Friday Cyber Monday, there are a number of Q4 shopping holidays to add to your ecommerce calendar and make the most of the holiday season. In this article, let’s focus on Alibaba’s Singles’ Day on November 11—a day that started as a cynical response to Valentine’s Day in China and turned into a record-breaking shopping event.
Just last year, Alibaba raked in more than $84 billion worth of sales on November 11 across its online platforms—that’s more than Black Friday, Cyber Monday, and Prime Day combined. And Single Day’s popularity is growing more and more each year across ..read more
Printful Blog » Marketing tips
1y ago
There are lots of things online businesses need to take care of before Black Friday and Cyber Monday come around, like:
preparing your store for the increased traffic
putting together holiday email marketing campaigns
polishing your social media posts
But there’s one more thing you can’t afford to overlook, and that’s optimizing your website for search engines. To do holiday SEO, you need to rank for certain keywords. It’s also crucial to know which keywords you want to drive traffic from.
I know, SEO is tough and it can get tricky, especially if you’re new to it. But don’t let tricky cost y ..read more
Printful Blog » Marketing tips
1y ago
When it comes to finding the perfect gift around the holidays—many of us will shop online as it’s the best way to find exactly what you want, and you can avoid visiting crowded brick-and-mortar shops.
Online shopping has always been huge during the holiday season. 65% of our holiday purchases are fueled by the promotions and sales we’ve come across.
As small and big brands have shifted their businesses online, online shopping has become more accessible. 2020 was a pivoting point that changed the digital shopping experience, creating new growth in online sales. It’s predicted that just like the ..read more
Printful Blog » Marketing tips
1y ago
This will be a holiday season like no other. With more people shifting to online shopping, it’s predicted that ecommerce will reach its first trillion-dollar year of sales. As an ecommerce store owner, this means new potential customers and the opportunity to grow your online business this holiday season.
It also means a lot of competition and that can be stressful. Since there’s also been quite a lot of pandemic stress during these past years. The secret for making it happen—planning ahead.
In this article, we’ll talk about getting ahead of your competition, staying in control, and getting yo ..read more
Printful Blog » Marketing tips
1y ago
Currently, Etsy ranks fifth among the most visited online retail websites worldwide. With roughly 7.5M active sellers, cutting through the clutter is getting increasingly challenging.
In the past, we’ve shared a detailed beginner’s guide on how to make money on Etsy and looked at how to sell print-on-demand dropshipping products on Etsy. Now we’re turning our attention to our more seasoned store owners. In this blog post, we’ll go over ways to grow your Etsy profile and boost sales on the site.
Before we start, here’s a handy tool to forecast your earnings: the Etsy calculator. Fig ..read more
Printful Blog » Marketing tips
1y ago
Imagine the clothes that you’re wearing right now. Why did you buy them? Is the pattern something you’ve always liked? Do they fit together as an outfit? It’s probably some combination of all of the above. But when you stop to think about how you know the outfit works, there’s no question: you saw it on your Instagram feed!
In 2022, Instagram is the new storefront window display. TikTok is the new runway. Pinterest is the new Vogue. Shoppable posts are the new retail store. Life moved online during the pandemic, and when it comes to fashion marketing, your clothing brand should follow su ..read more
Printful Blog » Marketing tips
1y ago
The back-to-school season is upon us. It’s a time of new beginnings for those going back to learning or teaching, and a busy time for business owners.
To be able to provide the right product at the right time, preparations need to be made in advance. Now’s the time to start generating back-to-school marketing ideas and refreshing your product catalog, and we’re here to help.
As an added bonus, we’ve created free vector files that you can download at the end of this post and use in your back-to-school promos or product designs.But before we get to the practical part, let’s look at some gr ..read more
Printful Blog » Marketing tips
1y ago
Expensive products are judged by their quality, looks, value . . . There’s a lot that goes through a customer’s head when they’re making decisions. And in the end, everybody blames the price tag to be the common reason why people don’t buy a product. However, if the only thing you and your customer see is the price tag, your selling tactics might need an update.
Tell me if this rings a bell:
You launch your premium products. You’ve set the prices to reflect the quality, invested time, and creativity. Nobody’s buying. You’re now doubting the expensive price tags. The promos aren’t working out ..read more