Are you riding the TikTok wave to e-commerce success yet?  TikTok Shops are all the rage these days, but many brands have yet to dive in. With nearly 150 million users in the US alone, TikTok offers a colossal audience waiting to be tapped into. And those who are embracing TikTok Shops are reaping the rewards, while others are missing out on a golden opportunity. Did you know that in 2023, around 37% of US TikTok users made purchases directly through the app? And experts predict this number will skyrocket by 67% by 2026, reaching an estimated 39.5 million TikTok shoppers. The time to seiz ..read more

Episode Summary In this episode of the 7-Figures and Beyond e-commerce marketing podcast, host Greg Shuey chats with Goni Goder, VP of Marketing for North America at Keter. The discussion centers on content marketing strategies and how brands can produce and distribute authentic, unique content that resonates with consumers through various channels such as SEO, email, and paid media. Goni shares insights into Keter’s approach to marketing, highlighting their focus on understanding consumer needs and trends, creating a robust messaging framework, and leveraging data to refine marketing efforts ..read more

A lot of e-commerce marketers are starting to talk about zero-party data. This seems to be a trend that has started in the last 12 months or so. I spend a lot of time on LinkedIn, producing content and engaging with other people’s content, and just about every day, I see a post about zero-party data. The concerning thing to me is that when I have conversations with up-and-coming brands (several times per day), most have never heard of zero-party data. The most common response is, “what’s that” or “I’ve never heard of that”. So, what is zero-party data? Zero-party data is data that your custome ..read more

Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg speaks with Jean-Marx, a seasoned digital marketer with extensive experience in the ecommerce sector. Jean-Marc discusses the importance of first-party data collection, particularly focusing on email capture as a foundational step for effective marketing strategies. He shares insights from his career transitions, from early web development to consulting during the dot-com boom, and eventually leading innovations in fintech and ecommerce. The conversation emphasizes the strategic use of data to enhance customer under ..read more

Episode Summary In episode 21 of the 7 Figures Beyond podcast, Greg chats with Garrett and Sarah from Duncan and Stone, founders who have successfully ventured into the memory book and journal market. The conversation delves into innovative strategies to boost average order value (AOV), a crucial metric for their direct-to-consumer brand. Their story began unexpectedly, transitioning from unrelated careers to entrepreneurship driven by personal needs and community feedback. Key strategies discussed include targeting customers with complementary products, using upsell techniques, and adjusting ..read more

Have you ever read reviews of your sporting goods company and wondered how much of a purpose they serve? The truth is, your reviews are invaluable and can be used to make your brand messaging better. In the adrenaline-fueled world of sporting goods, where passion meets peak performance, tapping into the pulse of your customer base isn’t just a perk – it’s absolutely essential.  So, let’s delve into the art of dissecting these invaluable insights. By mastering this skill, you’ll unlock the power to fine-tune your messaging strategy, resonating on a deeper level with athletes and outdoor en ..read more

Episode Summary In this episode of  7-Figures and Beyond,  host Greg interviews Matthew Holman, a multifaceted entrepreneur deeply involved in the subscription-based e-commerce industry. Matthew shares his personal journey, which includes overcoming significant challenges such as incarceration during his younger years, and how these experiences shaped his drive and passion for entrepreneurship, particularly in the digital and e-commerce spaces. He highlights his current projects, Subscription Prescription and Commerce Catalyst, where he aids direct-to-consumer (D2C) brands in optimiz ..read more

For those who know me and follow me on LinkedIn, I am a huge PostPilot fanboy. So much so that I had one of their founders, Michael Epstein, on my podcast a few weeks back. You can listen to that episode here. Running ads on Meta have become harder and more expensive over the last few years. Getting emails into inboxes and getting people to open, click, and buy has also become harder and more expensive over the years. Using direct mail to prospect, retarget, and reengage old customers has become a critical piece of the puzzle for ecommerce marketers and when you break down the cost, in most ca ..read more

Episode Summary In episode 19 of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey converses with Jimmy Kim, the founder of Sendlane, an email marketing service. The podcast highlights Kim’s entrepreneurial journey and the evolution of Sendlane. Here are five key takeaways: Key Takeaways Origins of Sendlane: Initially a solution for personal needs rather than a business, Sendlane was co-founded by Kim along with partners who were later bought out. The company grew from a basic tool to address specific e-commerce and email marketing deficiencies into a comprehensive marketing p ..read more

Step right into the thrilling world of sporting goods branding, where every offer is a chance to score big with your audience! In this dynamic industry, the game is always on, and crafting irresistible offers is the playbook for success. Whether you’re a seasoned player or just lacing up your entrepreneurial boots, mastering the art of creating and testing offers is the winning strategy that sets champions apart from the competition. So, if you’re ready to step onto the field, tighten your grip on the bat, and swing for the fences, join us as we dive into the exhilarating world of crafting and ..read more