Looking for customer segmentation examples to spice up your marketing strategy?  Customer segmentation is the key to tailored and relevant marketing campaigns. We’ve collected some of the best customer segmentation examples to help your marketing efforts succeed. What is customer segmentation in digital marketing? Customer segmentation is putting your current customers into subgroups. These subgroups all share common characteristics like interests or shopping behavior. What products do they like, are they opening your emails, are they finding you on a phone or laptop?  By understandi ..read more

Abandoned cart emails are a popular part of ecommerce email strategies. But how can you make yours stand out and convert well? You have an online store and a great product, but your customers keep getting cold feet. It’s not you. About seven out of 10 customers in 2023 abandon their shopping carts online.  Enter the abandoned cart email, an effective email campaign to win back potential customers. With marketing automation software, sending cart recovery campaigns can be done in your sleep.  We’ll walk you through successful abandoned cart email examples and tips, as well as how to c ..read more

For anyone running a WooCommerce store, email marketing is an essential promotion channel. Learn how to set up your WooCommerce newsletter and what it can do for ecommerce conversions.   What is a WooCommerce Newsletter? WooCommerce newsletters are a form of used to promote products, services, and content as well as maintain regular touch points with email list subscribers. They’re just like other newsletters, but sent to contacts from WooCommerce (WordPress’s ecommerce platform). Businesses across industries use newsletters as a key element of their overall .  WooCommerce newsl ..read more

Ecommerce platforms are enablers of growth for any small business. There has never been a better time to take your brick-and-mortar store online. An online shop lets you reach markets outside of your immediate geo location, serve your loyal customers from the comfort of their own homes, and boost your bottom line by driving more sales. What’s not to like?  Except, building an ecommerce website can feel incredibly overwhelming. Luckily, there are a ton of dedicated, cheap ecommerce platforms out there that make it quick and easy. We’ve selected the best ecommerce platforms for small busine ..read more

Creating a slick buying experience is key to ecommerce growth. Imagine a world where customers get all the information they need exactly when they need it. And you get to show off your brand personality and build a relationship with each buyer at the same time.  Sounds good, right?  This is where automated ecommerce emails are your friend. These simple but powerful little messages are a fundamental part of ecommerce email marketing. They keep your customers informed about their orders, send visitors to your ecommerce website, and encourage return buyers.  Ecommerce emails go one ..read more

There are countless Shopify apps to choose from. When starting out on the most popular ecommerce platform, it’s hard to know what functionalities you need and what customers want. Usually, store owners go for the basics and leave it at that. However, whether you’re dropshipping or making your own products, your Shopify store’s success depends on the shopping experience you provide. So we picked a few of the best Shopify apps that will add value, make customers happier, and boost sales.  These apps made our list because of their score on the Shopify marketplace, the number of reviews they ..read more

The global pandemic has given an unprecedented push to ecommerce and many businesses have been forced to go digital. Maybe you too are new to selling online and asking yourself if you should be doing ecommerce marketing. Between choosing an ecommerce platform, building your ecommerce website, and trying to keep sales coming, it can be hard to take on one more strategic task. But that’s where ecommerce marketing comes in. This guide will introduce you to the concept, along with the best strategies to turn your business into a successful ecommerce. You’ll find answers to: What is ecommerce mark ..read more

Ecommerce content marketing is popular among online brands and your competitors are probably already doing it. It’s a great addition to your ecommerce marketing and helps with new customer acquisition. An ecommerce content marketing strategy is a long-term commitment, but it improves brand image and organic traffic, and will eventually help conversion rates soar. We’ve selected some of the best content marketing examples from ecommerce stores to get you in a creative mood. Many of them offer niche products so you’ll see how ecommerce sites selling any product can use content marketing. And we ..read more

Win-back emails are a part of a healthy ecommerce marketing strategy. If all your contacts engage with your emails regularly and buy religiously, kudos to you! But most ecommerce businesses are not so lucky.  To save contacts from completely disengaging with a brand, we use winback emails. Let’s explore the best practices when setting up a re-engagement campaign. What is a Winback Email? A win-back email, as the name suggests, is an ecommerce email or series of emails sent to inactive (idle) customers. In ecommerce, inactive usually means people who haven’t purchased anything long enough ..read more

When running a business, it’s essential to stay ahead of ecommerce trends to boost sales and grow your brand. One of the many impacts of COVID-19 was the acceleration of ecommerce growth. According to McKinsey, 10 years of development happened in just three months. Even now, 46 percent of consumers remain uncomfortable in bricks and mortar stores.  With the boom in online shoppers came a boom in online businesses. To continue to stand out in the ecommerce industry, you need to deliver seamless customer journeys and unique experiences. Staying on top of new ecommerce trends is more importa ..read more