In this episode, host Jeff Hannah interviews digital genius, Mazi Farzam, CEO of Inhance Digital, an agency based in Los Angeles, California. Mazi is focused on the intersection of science, technology, and storytelling. Under his leadership, Inhance has built a global reputation for content generation, user experience creation, visual effects, and immersive storytelling. Inhance works across a wide range of industries where their work finds application in museums, trade shows, executive briefing centers, and other types of experiences. Mazi is from the Middle East, but is an American now, havi ..read more

This is an interview with an industry legend, Bendict Soh, Chairman and Co-Founder of Kingsmen Creative Ltd., based in Singapore. In this episode, host Jeff Hannah and Bendict Soh discuss the return of the industry since the COVID-19 pandemic brought the exhibition industry to a complete halt over two years ago. Shows and events are recovering well, with a number of large corporations hosting their own private customer events and product launches. Ben talks about the importance of face-to-face marketing, and the need as an industry to demonstrate excellent ROI for the client stakeholders. Ben ..read more

This is Part 2 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands.    This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement. In this episode, Jeff asks Han to differentiate between the Dutch c ..read more

This is Part 1 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands.    This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement. Han is focused on outcomes! But, far too many get it wrong! As part ..read more

In Part 1 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the role that culture plays in designing experiences. They address the question about whether or not there are certain types of profiles who are less likely to engage in an experience versus others. And, they talk about common misconceptions that foreigners have about Americans. Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class ex ..read more

Jeff Hannah interviews Steve Riches of Laguna Displays in Part 1 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting, trade show program management, and show-site project supervision. Steve is trilingual (Spanish, French, English), and a dual citizen (US & UK). He is a graduate of Pepperdine University and a member of the faculty at EXHIBITORLIVE, where he speaks about international exhibit design. www.lagunadisp ..read more

Ms. Terri Morrison, known worldwide for her series of books called Kiss, Bow, or Shake Hands. Her books have sold over 450,000 copies. Kiss, Bow, or Shake Hands® has been translated into everything from Mandarin to Estonian, and is on INC. Magazine's 7 Best Books on How to Negotiate. Her new book Kiss, Bow, or Shake Hands®: Courtrooms to Corporate Counsels was just released for pre-orders online this week by the American Bar Association – and will start shipping on August 31, 2018!  Her clients include the American Bar Association, AT&T, Accenture, American Airlines, American Express ..read more

Chris Dorn is Founder and President of Idea International (www.idea-intl.com), an Asian-based trade fair exhibit design and fabrication company, with headquarters in Osaka, Japan.   Chris has spent more than twenty years helping clients deliver their message through face-to-face marketing, world-wide. "Service, Quality, Peace of Mind,” are the hallmarks of his approach. Chris Dorn has a very unique perspective as a designer and entrepreneur, working and living in Japan with his family. He grew-up in the USA, and has been living in Japan for more than seventeen years. He has also spent man ..read more

This is Part 2 of an interview with Lee Ali of Expo Stars Interactive, based in Manchester, England. Host Jeff Hannah asks Lee about the Five E’s of Engagement, booth staffing recommendations, and getting the right people in the right places in an exhibit.   Lee and Jeff discuss various outlooks regarding the attendee experience model in the post-COVID world. How have expectations of engagements and interactions changed during the past couple of years? What problems are we seeing now? And how are expectations continuing to change? It is more important than ever to staff your booth in the ..read more

In this episode, host Jeff Hannah interviews Lee Ali of Expo Stars Interactive, based in Manchester, England. In this episode, Jeff asks Lee about several unique aspects of his work and business model. This is part one of a two-part series with Lee. Lee discusses his Remote Exhibiting Model, which is a new development born in the midst of the COVID-19 Pandemic, when companies were prevented from traveling due to restrictions of one kind or another. This Model allows companies to still participate in trade shows in a very real, legitimate, and effective way, even when their own staff members ca ..read more