Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
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This podcast is about helping creative entrepreneurs and small businesses build their online business brands and website and do content marketing. Topics include WordPress & Divi, YouTube video creation, digital design, and brand building. Your host is Marlon McPherson, a Marketer, Designer, and Entrepreneur. More details and show notes marlonmcpherson.com
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
5d ago
This episode covers my YouTube video production process by explaining the 6 step process I use when creating and publishing videos on YouTube.
There's a full post which I have written on this. Here is the snippet from the post:
Working out a system for you to publish your videos can help you work faster and more efficiently, therefore publishing more videos.
Today I’m going to walk you through my step-by-step process for creating and publishing YouTube videos for my online brand.
I find the best approach is to plan the video, create a content outline, do the filming and editing, then upload ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
5d ago
One of the best ways to get new website visitors and to grow your brand and get leads is to start a blog for your business.
The idea is that you will have lots of content on your website and blog which shows that you are an expert or an authority in your field and by doing this you partner with search engines such as Google, which wants to show relevant content in the search results to its users.
Today, I cover the benefits of blogging for business, why you should start blogging for your business, and provide you with some tips on how you can start a blog today.
More info: https://marlonmcpher ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
3M ago
This episode explains a strategy for following up with email subscribers to keep them engaged for the long term.
This will help you stay relevant in their minds when they are ready to make a purchasing decision ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
4M ago
This episode covers how you can do double opt-in your own way so that there is less friction when new people sign up for your email list.
The typical automated double opt-in is restrictive and you end up with a lot of unconfirmed contacts.
This method fixes this and allows you to personalise your own double opt-in email ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
7M ago
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
8M ago
Ep.77 - Landing Page Vs Website: What Should You Use
For a lot of people, this could be a decision that's hard to make. Not everyone needs a website straight away, and a landing page might be better to start with.
I'll give you my take on which way to go in this episode of Futur Steps Creative ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
9M ago
The whole point of marketing is to direct potential customers towards your product or service.
In order for this to happen, you need to get website visitors and then convert them into leads.
This episode looks at the two main ways you can generate visitor traffic back to your website and why paid traffic may not be the best place to start ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
9M ago
One of the biggest struggles with doing online content is to stay consistent. I’m sure a lot of people struggle with this, just as I have in the past. Today I have some tips for you that's helped me and hopefully they can help you be more consistent with your online content as well.
Full show notes: marlonmcpherson.com/53 ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
9M ago
Video marketing is a very powerful way to generate leads and convert more sales online.
If you are doing this you have a competitive advantage over other businesses that shy away from using video.
In this episode, I share the content from a video I recently did on how you can use videos in your business ..read more
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
9M ago
If you have no marketing budget but need a way to attract more clients to your local business, I'll reveal the best way to show up more in Google for local business searches.
This is with Google My Business and I will explain how you can use it to drive more traffic to your website for free ..read more