About Today’s Episode: In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone looking to elevate their brand's content game in 2024, from small business owners and consultants to ..read more

We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple. Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid, but it can cost you in the future. The information in this episode will help you to make sure you and your business are protected! Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to m ..read more

This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago.  We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things.  We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers. In this episode of Through The Marketing Lens, you will hear: Why I decided to “not record” this week Following my intuition and working smarter My biggest tip to apply in today ..read more

There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot. This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, you get to build out the entire year.  This exercise is life-changing and worth every moment you spend he ..read more

As a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up!  I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we actually begin using it in your business. There’s so many different softwares and opinions on AI, but the fact is we can’t ignore these advances! Instead we need to take advantage of how we can use AI in our marketing efforts, while leveraging our time! It’s time to work smarter, and not harder usi ..read more

If you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU.  Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the more I learn and connect with those things, the better my business gets.  So, I'm interviewing Candice Rasa today, the founder of Rasa Healing, with 13 years of experience utilizing transpersonal, existential, and humanistic therapy to catapult soul-level transformation in clients. Candice re ..read more

Ready to have your mind blown?  I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different.  You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing.  What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying about those brands, but actually how they are feeling. This is some cool s ..read more

We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode! These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I’ve said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing! And just to be clear – those smaller things do matter. But here is the truth of it, you can live your business life in a tr ..read more

As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on.  We are always thinking about those things, but what I really want to talk about is the trend of going deeper with brands specifically in your marketing. This episode is all about marketing trends for 2023 that will create more brand loyalty.  We are not talking about creating more revenue because that is short term. We are talking about br ..read more

Social Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start? I’m chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your marketing efforts. These tips will jumpstart your confidence when it comes to social media. There are straightforward steps to take to start to see results! And one of the most critical factors is your social media strategy will be unique to your business and your ideal audience! It’s not a one-size fits ..read more