Djalal Lougouev, the Co-Founder and Chief Strategy Officer of Ometria, adds his page to the Marketing Playbook. Hear how to understand your customers, how to find and retain top talent, why you need to demonstrate a new tool’s ROI (Return on Investment), the different cultures Djalal experienced growing up, and how he found inspiration in an infamous video game. Connect with Djalal on LinkedIn ..read more

Welcome to the Episode 100 Special of The Marketing Playbook with Mark Friedman! Thank you for making this podcast possible. In this special episode, you'll hear the 3 most common themes from the game-winning plays in each of the first 100 episodes - with highlights from special guests: how to network effectively, how to pivot throughout your career, and how to understand the metrics. Subscribe to The Marketing Playbook with Mark Friedman on your favorite podcast platform, and connect with Mark on LinkedIn ..read more

Michelle Wahler, the Co-Founder and Former Chief Executive Officer of Beyond Yoga, adds her page to the Marketing Playbook. Hear why it's all about the product, how to slow down, when to ask for help, why she ended up selling the company to Levi Strauss & Co., and how to become business partners with your significant other. Connect with Michelle on LinkedIn ..read more

Michelle Cutter, the Vice President of eCommerce at REI, adds her page to the Marketing Playbook. Hear how to know your customer, why you should consider working for founder-led brands, how to take a step back to move forward, what Michelle learned from Kate Spade and Tory Burch, and lessons from her parents and that log cabin growing up. Connect with Michelle on LinkedIn ..read more

Viveka von Rosen, the Founder of Beyond the Dream Board, adds her page to the Marketing Playbook. Hear how to do what you were put on this earth to do, confront your fears, pivot your career, embrace the liminal zone, and her hobbies of hang gliding and scuba diving. Connect with Viveka on LinkedIn ..read more

Doug Weich, the Founder and CEO of Sophelle and Connecter for the Retail AI Council, and Shirley Gao, the Chief Digital and Information Officer of PacSun and member of the Executive Leadership Committee of the Retail AI Council, add their page to the Marketing Playbook. Hear how to embrace AI (Artificial Intelligence), follow your passions, watch out for shiny object syndrome, Doug’s family ties to BJ’s Wholesale Club, and Shirley’s favorite use cases for AI. Connect with Doug and Shirley on LinkedIn and at RetailAiCouncil.com ..read more

Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through the clutter in an election year, how Nadina’s international background has helped throughout her career, and what she learned from creating a relationship advice app. Connect with Nadina on LinkedIn ..read more

Kristi Daraban, the Associate Vice President, Social Media at Nationwide, adds her page to the Marketing Playbook. Hear why you should spend more time on recruiting, how to be a trailblazer, how to be smart about social media marketing, Kristi's approach to being helpful to job-seekers, and her social media stories and lessons that range from ice cream to Disney. Connect with Kristi on LinkedIn ..read more

Andy Ostroy, the Founder of The Adrienne Shelly Foundation, Director and Producer of "Adrienne", and Host of "The Back Room with Andy Ostroy", adds his page to the Marketing Playbook. Hear how to do your due diligence on potential partners, be resilient, find your calling, the top lessons from Andy’s wide-ranging career, and how he ended up co-owning Samuel’s Sweet Shop. Connect with Andy on LinkedIn and X @AndyOstroy ..read more

Ali Wing, the Chief Executive Officer of Oobli, adds her page to the Marketing Playbook. Hear how to go back to school, think brand first, how to re-enter the corporate world, what Ali learned working at Nike, and her stories from growing up as 1 of 10 kids. Connect with Ali on LinkedIn and X @AliWing and try Oobli at Oobli.com ..read more