Michelle Wahler - Co-Founder of Beyond Yoga
The Marketing Playbook with Mark Friedman
by Mark Friedman
1w ago
Michelle Wahler, the Co-Founder and Former Chief Executive Officer of Beyond Yoga, adds her page to the Marketing Playbook. Hear why it's all about the product, how to slow down, when to ask for help, why she ended up selling the company to Levi Strauss & Co., and how to become business partners with your significant other. Connect with Michelle on LinkedIn ..read more
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Michelle Cutter - VP of eCommerce at REI
The Marketing Playbook with Mark Friedman
by Mark Friedman
3w ago
Michelle Cutter, the Vice President of eCommerce at REI, adds her page to the Marketing Playbook. Hear how to know your customer, why you should consider working for founder-led brands, how to take a step back to move forward, what Michelle learned from Kate Spade and Tory Burch, and lessons from her parents and that log cabin growing up. Connect with Michelle on LinkedIn ..read more
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Viveka von Rosen - Founder of Beyond the Dream Board
The Marketing Playbook with Mark Friedman
by Mark Friedman
1M ago
Viveka von Rosen, the Founder of Beyond the Dream Board, adds her page to the Marketing Playbook. Hear how to do what you were put on this earth to do, confront your fears, pivot your career, embrace the liminal zone, and her hobbies of hang gliding and scuba diving. Connect with Viveka on LinkedIn ..read more
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Doug Weich and Shirley Gao - Retail AI Council
The Marketing Playbook with Mark Friedman
by Mark Friedman
1M ago
Doug Weich, the Founder and CEO of Sophelle and Connecter for the Retail AI Council, and Shirley Gao, the Chief Digital and Information Officer of PacSun and member of the Executive Leadership Committee of the Retail AI Council, add their page to the Marketing Playbook. Hear how to embrace AI (Artificial Intelligence), follow your passions, watch out for shiny object syndrome, Doug’s family ties to BJ’s Wholesale Club, and Shirley’s favorite use cases for AI. Connect with Doug and Shirley on LinkedIn and at RetailAiCouncil.com ..read more
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Nadina Guglielmetti - Chief Customer Officer of The Vitamin Shoppe
The Marketing Playbook with Mark Friedman
by Mark Friedman
2M ago
Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through the clutter in an election year, how Nadina’s international background has helped throughout her career, and what she learned from creating a relationship advice app. Connect with Nadina on LinkedIn ..read more
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Kristi Daraban - AVP, Social Media at Nationwide
The Marketing Playbook with Mark Friedman
by Mark Friedman
3M ago
Kristi Daraban, the Associate Vice President, Social Media at Nationwide, adds her page to the Marketing Playbook. Hear why you should spend more time on recruiting, how to be a trailblazer, how to be smart about social media marketing, Kristi's approach to being helpful to job-seekers, and her social media stories and lessons that range from ice cream to Disney. Connect with Kristi on LinkedIn ..read more
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Andy Ostroy - Serial Entrepreneur, Filmmaker, and Podcast Host
The Marketing Playbook with Mark Friedman
by Mark Friedman
4M ago
Andy Ostroy, the Founder of The Adrienne Shelly Foundation, Director and Producer of "Adrienne", and Host of "The Back Room with Andy Ostroy", adds his page to the Marketing Playbook. Hear how to do your due diligence on potential partners, be resilient, find your calling, the top lessons from Andy’s wide-ranging career, and how he ended up co-owning Samuel’s Sweet Shop. Connect with Andy on LinkedIn and X @AndyOstroy ..read more
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Ali Wing - CEO of Oobli
The Marketing Playbook with Mark Friedman
by Mark Friedman
4M ago
Ali Wing, the Chief Executive Officer of Oobli, adds her page to the Marketing Playbook. Hear how to go back to school, think brand first, how to re-enter the corporate world, what Ali learned working at Nike, and her stories from growing up as 1 of 10 kids. Connect with Ali on LinkedIn and X @AliWing and try Oobli at Oobli.com ..read more
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Margaret Moraskie - CEO of Levenger
The Marketing Playbook with Mark Friedman
by Mark Friedman
5M ago
Margaret Moraskie, the Chief Executive Officer of Levenger, adds her page to the Marketing Playbook. Hear how to embrace change, seek the unknown, focus on great product and great customer service, what Margaret learned growing up in London, and the newspaper ad that changed her career. Connect with Margaret on LinkedIn, Instagram @MMActually, and Instagram @Levenger ..read more
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Sabrina Cherubini - SVP Brand & Digital at Hanky Panky
The Marketing Playbook with Mark Friedman
by Mark Friedman
5M ago
Sabrina Cherubini, the Senior Vice President Brand & Digital at Hanky Panky, adds her page to the Marketing Playbook. Hear how to expose yourself to different cultures, seek early-stage experience, meet and understand your target customer, what Sabrina learned growing up in France and Sweden, and how she liked “The Dark Side” aka agency life. Connect with Sabrina on Instagram @SabCherubini and LinkedIn ..read more
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