Beyond the Cart
34 FOLLOWERS
Join us as our digital agency launches an e-commerce company and the challenges we and you are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.
Beyond the Cart
2M ago
Changes to your digital strategy can domino across your business. While that ultimately is how real change happens, it can be daunting. Today, we’re discussing the biggest mistakes ecommerce companies make when re-aligning and re-investing in their customer experience (CX) strategies — and how to avoid them.
Join host Nora as she shares lessons learned with Lightburn's director of client strategy, Colleen Campbell, and the co-owner and cofounder of the UX research company, Lyssna Method, our pal Kristine Howell.
Top takeaways include:
Top mistakes business owners make
Low-cost win ..read more
Beyond the Cart
6M ago
Today's interview will discuss the challenges and opportunities of rebuilding paper processes in a digital environment. Joining us is Camie Grabowski, the Sales & Design Manager at Digital Pix & Composites (DPC). She's spent nearly 20 years strategizing ways to modernize and simplify operations for a business with several moving parts and plenty of room for human error.
We asked:
What did the manual process used to look like?
What were some of your initial reservations?
What was the lag time between planning and action?
Did any part of the process surprise you with its complexit ..read more
Beyond the Cart
1y ago
We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West.
Today’s Topics:
DIY ecommerce is unrealistic — even for us
Don’t create problems that don’t exist yet – part one
The answers are normally obvious but hard to accept
The "sunken cost" fallacy
Don’t create problems that don’t exist yet – part two ..read more
Beyond the Cart
1y ago
We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West.
Today’s Topics:
DIY ecommerce is unrealistic — even for us
Don’t create problems that don’t exist yet – part one
The answers are normally obvious but hard to accept
The "sunken cost" fallacy
Don’t create problems that don’t exist yet – part two ..read more
Beyond the Cart
1y ago
Today, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups. To tell their story. I've invited Sam Schulte, the marketing specialist for the Lowlands Group, to discuss how their migration from WooCommerce to Shopify, and how helped increase their AOV by 9% in just 2-months.
Today’s Topics:
A little about Lowlands
Re-platforming their store from WooCommerce to Shopify
Learning and leveraging pre-existing themes and processes
Customizing where it matters
Crea ..read more
Beyond the Cart
1y ago
Today we're talking about subscription models. They're all the rage right now from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend and former colleague, Kristine Howell joining us today.
Today’s Topics:
Why ecommerce subscription models are so popular
When to consider offering a subscription service
Simplifying the buy-in and cancelation process
Get feedback from users and stakeholders
Invest in the emotional experience ..read more
Beyond the Cart
2y ago
Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process, reducing distractions, and offering genuine value that connects with your customers.
Reducing distractions
Identifying the barriers
Investments versus commodities
Curating the brand experience
Filling in the gaps ..read more
Beyond the Cart
2y ago
In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.
Today's Topics:
Advertising highly seasonal products
Customer engagement
Following your audience (1-800-FLOWERS)
Weather-driven seasonality
Your first year of digital ads
Revving up digital ad spend
Communicating with operations ..read more
Beyond the Cart
2y ago
Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels.
Today's Topics
Generic and brand-driven keywords
The problem with duplicate content
Minimize iterations with thoughtful UX design
Focus on features and benefits
Avoid filler statements
Infuse descriptions with brand voice
Creating a roadmap fo ..read more
Beyond the Cart
2y ago
Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.
Today's Topics
Understanding customer types
Leveraging your sales process
The problem with being unreachable
Documentation and iterations
The number of products versus customer types
The impact of lifecycle timelines (featuring two real-world stories)
Identifying your best customers ..read more