We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West. Today’s Topics: DIY ecommerce is unrealistic — even for us Don’t create problems that don’t exist yet – part one The answers are normally obvious but hard to accept The "sunken cost" fallacy Don’t create problems that don’t exist yet – part two ..read more

We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West. Today’s Topics: DIY ecommerce is unrealistic — even for us Don’t create problems that don’t exist yet – part one The answers are normally obvious but hard to accept The "sunken cost" fallacy Don’t create problems that don’t exist yet – part two ..read more

Today, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups. To tell their story. I've invited Sam Schulte, the marketing specialist for the Lowlands Group, to discuss how their migration from WooCommerce to Shopify, and how helped increase their AOV by 9% in just 2-months.  Today’s Topics: A little about Lowlands Re-platforming their store from WooCommerce to Shopify Learning and leveraging pre-existing themes and processes Customizing where it matters Crea ..read more

Today we're talking about subscription models. They're all the rage right now from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend and former colleague, Kristine Howell joining us today.  Today’s Topics: Why ecommerce subscription models are so popular When to consider offering a subscription service Simplifying the buy-in and cancelation process Get feedback from users and stakeholders Invest in the emotional experience ..read more

Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process, reducing distractions, and offering genuine value that connects with your customers.  Reducing distractions Identifying the barriers Investments versus commodities Curating the brand experience Filling in the gaps ..read more

In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality. Today's Topics:  Advertising highly seasonal products Customer engagement Following your audience (1-800-FLOWERS) Weather-driven seasonality Your first year of digital ads Revving up digital ad spend Communicating with operations ..read more

Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels.  Today's Topics Generic and brand-driven keywords The problem with duplicate content Minimize iterations with thoughtful UX design Focus on features and benefits  Avoid filler statements  Infuse descriptions with brand voice  Creating a roadmap fo ..read more

Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need. Today's Topics Understanding customer types Leveraging your sales process The problem with being unreachable Documentation and iterations The number of products versus customer types The impact of lifecycle timelines (featuring two real-world stories) Identifying your best customers ..read more

Today we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts.  Today's Topics Your average order value (AOV) and other metrics  Increasing AOV with free shipping  Considering a loyalty and other spend level rewards Showcasing add on accessories or related products Product bundling and other incentives ..read more

Today's episode is titled "Where Are We Now." If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and we're also going to share a little bit more about what season two has in store. Today's Episode Includes: We have a warehouse! Product prototypes User testing Next steps ..read more