Marketing automation solutions provide an opportunity for brands to take their business to the next level and build loyalty with their end-consumers. In this episode, we uncover: The most common challenges eCommerce businesses are facing in the current digital landscape How brands are scaling with marketing automation and customer retention strategies Key trends in marketing automation George Underwood is the Partner Account Manager at Klaviyo - a marketing automation platform that uses customer data to create hyper-personalized messages for shoppers - helping brands scale faster and more ..read more

The subscription model has been the talk of the town for its benefits of customer retention and loyalty, but is it an opportunity worth seizing for CPG brands? In this episode Mikko Rekola and Ben Fisher dive deep into the topic, covering things such as: What are the common pitfalls in the subscription business that cause customers to have a bad experience with brands? What are the best strategies that take into account the unique needs of customers? How to use data effectively for deeper insights into your customers?  ..and more! Tune in to learn how to utilize the subscription c ..read more

Shoptalk Europe is here ? How did the event go and what were the key takeaways from Shoptalk Europe held in Barcelona?  The highlights of this episode:  Shopify is growing and conquering the world of commerce Sustainability was a major discussion point with brands thinking of new ways to do commerce  AI’s role in the future of content management and applications Customer engagement with new concepts and products  Tune in as Chief Evangelist Mikko Rekola and Shopify D2C Consultant Teemu Tolonen share their experience.  ..read more

Kati Kanerva is the founder of Dresscue a "rent-a-rack" store located in Los Angeles, where people sell and buy second-hand clothing. This widely popular counterculture movement to fast fashion has been a huge hit among consumers and we wanted to know how one of the fashion capitals of the world is reacting to this movement. In this episode, Mikko Rekola and Kati Kanerva discuss the birth of the rent-a-rack concept and the transformation of the fashion industry towards a more sustainable future. Visit Dresscue.com Visit Woolman.co ..read more

The subscription economy is said to grow $1.5 trillion by 2025. What is behind this massive growth? In this episode, Chief Evangelist Mikko Rekola shares insights on the best strategies he has witnessed brands utilizing in the subscription economy in the last year. Want to know what huge industry players like Mountain Dew and H&M Group are doing to redefine customer relationships? Tune in to find out! Visit Woolman.co for more resources ..read more

Shoptalk 2023 was full of value-packed seminars that provided insights into the future of commerce - with social media and social commerce being hot topics. Chief Evangelist Mikko Rekola sat down with Jasmine Enberg, Principal Analyst at Insider Intelligence who specializes in this area to learn more about how brands, creators, and consumers are utilising social media platforms. In this episode, we cover: What are the biggest drivers and developments in the creator economy?  What to do if Tiktok gets banned? Is Twitter going to disappear? ...and more! Visit Woolman.co Learn more a ..read more

As Shopify came out with the 2.0 upgrade, brands have been updating their themes for a better experience for both merchants and customers. Should all brands do the upgrade now? What are the main benefits of upgrading? What is holding brands back from doing it? Tune in as Chief Evangelist, Mikko Rekola shares his insights. Woolman can help you with a smooth upgrade! Visit Woolman.co for more resources ..read more

Woolman's Chief Evangelist Mikko Rekola had a chance to speak to dotdigital Founder and President Tink Taylor about the current landscape in eCommerce post-pandemic. Tink Taylor shares insights on the following: What are the trends taking place post-pandemic? What are the most effective strategies to scale as a brand? What are the innovative approaches for personalization? What is the role of data in 2023? Dotdigital unites customer data from every touchpoint to create memorable customer experiences. Visit dotdigital.com Woolman is a sustainably leading full-stack Shopify Plus agency work ..read more

Woolman's Chief Evangelist Mikko Rekola had a chance to speak to dotdigital Founder and President Tink Taylor about the current landscape in eCommerce post-pandemic. Tink Taylor shares insights on the following: What are the trends taking place post-pandemic? What are the most effective strategies to scale as a brand? What are the innovative approaches for personalization? What is the role of data in 2023? Dotdigital unites customer data from every touchpoint to create memorable customer experiences. Visit dotdigital.com Woolman is a sustainably leading full-stack Shopify Plus agency work ..read more

Shoptalk 2023 final day finished with a bang ? Day 4 covered:  When should you rely on a partner? What brands should do if Tiktok gets banned?  What are the possibilities with new technologies? Composable commerce, AI etc.  And more…!  Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share value-packed insights.  Visit Woolman.co Connect with Mikko⁠ Business intelligence platform Ellis.is ..read more