If you find yourself constantly putting out fires, this episode is for you. I talk with Katie Armistead about how to build strong relationships and processes across your supply chain so you don’t have to solve every issue that comes up. We discuss building SOPs (Standard Operating Procedures) and how to improve those with your partners. I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts! Cohorts is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Leg ..read more

Tia Lupita Foods pitched on Shark Tank in April 2023 and made a deal with Kevin O’Leary. So what’s new? I invited on Jose Carrillo, Tia Lupita’s Head of Marketing and Strategy to discuss. We get into how Shark Tank affected their brand awareness, channel strategy, and a packaging rebrand to better communicate to consumers. Listen in! Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today ..read more

Launching a new CPG business is tough at any time, but launching one in 2024? Let’s find out. I invited on Brian Bethke, founder of Bear Maple, a new Ginseng Maple Water. Brian first came up with the idea in 2020 when looking at Maple Trees outside of his window. Fast forward a few years, he officially launched the brand at Expo West 2024 to much fanfare, winning the KeHE Trendfinder “Golden Ticket”, designed to help fast track young, leading edge brands. Listen in to Brian’s exciting story to hear what it took to bring his new brand to market and where it’s going from here. Startup to Scale i ..read more

As a CPG brand, understanding your business financials is imperative to building a successful company. You first need to understand your business goals to get where you want to go. I’ve invited on Brad Ebenhoeh from Accountfully to talk through how to build a strong financial foundation for your business. We discuss: The difference between Bookkeeping, Accounting, and Finance Choosing between Profitability and Growth at a Loss Calculating your product margin and more. If you need help with understanding your business financials, talk with Brad and his team at Accountfully. Startup to Scale i ..read more

Telling your brand story comes naturally for some, but challenging for others. In this episode I invite you to learn how to build a compelling story for your brand so you can influence how customers thing about you. I invite on Jake Ahles to walk though his F.E.E.E.D. Method to story telling. F.E.E.E.D. stands for: Facts Emotion Education Engagement Differentiation Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or ..read more

Business insurance is one of those things that most founders think about once, and never thing about again. That is, until a major problem happens and they’re desperately trying to figure out if insurance will cover it. As your brand grows, you should be reviewing your insurance needs annually to make sure you’re covered in all the ways you need, incase something goes wrong. To talk about all the things that can go wrong, I’ve invited on Russ Taylor, Head of Business development for Secure CPG to share how to avoid these common mistakes. Learn More:Link to: Secure CPG Startup to Scale is a po ..read more

Every CPG brand I’ve talked to over the past year has been laser focused on expanding into retail. While the initial order volumes can look promising, growth takes significant investment in managing those relations and driving sales. So how do you keep track of what’s going on once you’re in in thousands of stores? My guest today is Will Salcido, founder of Bedrock Analytics who’s here to discuss what CPG brands can do in 2024 to drive success in retail. Access 3 Free Reports from NielsenIQ’s Byzzer Platform Startup to Scale is a podcast by Foodbevy, an online community to connect emerging foo ..read more

Growing in retail means managing orders in multiple formats. Email, EDI, it can get overwhelming. Join me for a conversation with Ian Leaman, founder of Pantry as we breakdown some of the common challenges founders face and how proper order management, forecasting, and AI can overcome them. Learn more about Pantry here: Pantry.ai Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today ..read more

The past year has been excruciating for emerging CPG brands. The lack of capital, rise in expenses, and sales challenges have been really tough. This year looks like more of the same, but the good news is that you can position your business to not just survive, but thrive this year. So today, I want to share some strategies on how to build a resilient CPG brand and invited on Jeff Grogg, CEO of JPG Resources. Jeff helps founders across the entire business process from manufacturing to sales. Learn More: Jeff Grogg Linkedin Link to: JPG Resources Talent Startup to Scale is a podcast by Foodbevy ..read more

 The foodservice channel is one of my favorite channels for CPG Brands, but it’s gone through some change over the past few years. I’ve invited on Kristi McGill VP of Sales at Rooted Food Sales to talk through foodservice trends for 2024 and how to build a strategy for your brand.  Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today ..read more