Behind the Scenes of BattlBox’s “Out of the Box” Retention Success w. John Roman | Retention Nationt On this Retention Nation podcast episode, we dive into the world of eCommerce and customer loyalty with John Roman, CEO of The BattlBox Group. Discover how John’s innovative strategies, including golden tickets and World War II tanks, have shaped customer retention at BattlBox. Learn about measuring ROI on retention initiatives and navigating post-pandemic customer loyalty trends. Explore the power of community building in retaining customers and the role of brand partnerships in enhancing loya ..read more

  Google Ads Secrets of the 1%: How to Attract & Convert More Visitors Into Customers | Ecom 80/20 Podcast Turning one-time buyers into lifetime buyers starts with acquisition. Most e-commerce brands, however, suffer from shiny new object syndrome. With TikTok ads, machine-learning driven strategies and ChatGPT hacks, staying ahead of the acquisition plans of the top 1% is more important than ever. On this week’s Ecom 80/20 Podcast episode, Isaac Hyman talks with Aron Nam, an acquisitions and Google ads expert who’s worked with Walmart, B&H Photo & over 50+ e-commerce brands ..read more

  9 AI Marketing Strategies for Email & SMS That Will Double Revenue and Reduce Workload in Half | Ecom 80/20 Podcast With the rise of ChatGPT, Google Bard AI and Microsoft Bing chat search engines, AI marketing and machine-learning is the fastest-moving ecommerce trend in 2023. In fact, 75% of customers are more likely to buy from AI-powered recommendations, showing that AI marketing strategies for email & SMS are critical to ecommerce growth. Here’s the problem: most ecommerce brands don’t know where to start using AI in their marketing journey nor maximize their existing machi ..read more

  10 Email & SMS A/B Tests You Should Be Running All Year Long | Ecom 80/20 Podcast Succeeding at ecommerce in 2024 requires a culture of testing across all customer touchpoints. Email & SMS provides the cheapest and easiest way to test and learn what your customers want as well as what offers, messaging and content resonates. Problem is that most brands don’t have the time to run a measurable and quantifiable testing schedule. Brands resort to “winging it” with each campaign or kick the can down the road for a future that never arrives. Like the Law of Diminishing Returns states ..read more

Why Craig Romero’s 8-Figure Beauty Brands Seeks Retention Experts The Grow With Him | Retention Nation Podcast On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Craig Romero, founder of 8-figure brands Admire My Skin and Seoul Ceuticals – as well as other health, beauty and skincare brands – on how he created fanatic communities around their products and how he used data to tap into trends and scale brands from there. You’ll learn how customer data and searched ..read more

How Ovadia Labaton Scaled Multiple Brands to 8-Figures | Retention Nation Podcast On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Ovadia Labaton, founder of The Perfect Jean and investor in Kidbox, on how he successfully scaled multiple ecommerce brands to 8-figures and beyond. You’ll learn how product is everything when it comes to customer retention, how email & SMS marketing is a lot like dating and why COVID-19 accelerate his brands to the next level ..read more

7 Reasons Customers Churn and Leave Your Brand (And Never Shop Again!) | Retention Nation Podcast On our inaugural Retention Nation podcast episode, hosted by Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, you’ll learn the top 7 reasons for why customers churn, leave your brand after one purchase and never shop again! We dive into latest market research from Harvard Business Review, McKinsey, Statista and more, distilling it all down into seven data-driven reasons for why 3 out 4 customers leave ecommerce brand ..read more

  Google Ads Secrets of the 1%: How to Attract & Convert More Visitors Into Customers | Ecom 80/20 Podcast Turning one-time buyers into lifetime buyers starts with acquisition. Most e-commerce brands, however, suffer from shiny new object syndrome. With TikTok ads, machine-learning driven strategies and ChatGPT hacks, staying ahead of the acquisition plans of the top 1% is more important than ever. On this week’s Ecom 80/20 Podcast episode, Isaac Hyman talks with Aron Nam, an acquisitions and Google ads expert who’s worked with Walmart, B&H Photo & over 50+ e-commerce brands ..read more

  How Debbe Simmons of BicycleWarehouse.com Saved Her Time & Tripled Revenue in 90 Days | Ecom 80/20 Podcast Running an ecommerce store requires wearing a lot of marketing hats at the beginning. As your brand scales, though, you slowly realize the need for seasoned marketing experts who can achieve more results in half the time. True to the Pareto Principle, the more time you spend doing things you’re NOT the expert in sacrifices results and creates time inefficiencies. The rule of thumb: hire email & SMS marketing experts who play at what you have to work at. On this week’s Ecom ..read more

  9 AI Marketing Strategies for Email & SMS That Will Double Revenue and Reduce Workload in Half | Ecom 80/20 Podcast With the rise of ChatGPT, Google Bard AI and Microsoft Bing chat search engines, AI marketing and machine-learning is the fastest-moving ecommerce trend in 2023. In fact, 75% of customers are more likely to buy from AI-powered recommendations, showing that AI marketing strategies for email & SMS are critical to ecommerce growth. Here’s the problem: most ecommerce brands don’t know where to start using AI in their marketing journey nor maximize their existing machi ..read more