In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.  Here are the key takeaways from this episode:  The Shopify Email app is an email service provider available to all Shopify users. It allows users to create email marketing campaigns, automation, and send various types of emails such as newsletters, welcome sequences, thank you messages, and abandoned cart rem ..read more

Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome. Overcoming self-doubt and building confidence is possible for everyone Changing perspective and focusing on strengths can help build confidence The subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammed Practical techniques, such as celebrating wins and setting achievable goals, can boost confidence Neuro-linguistic programming (NLP) and hypnotherapy are effe ..read more

Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return. The main topics covered in this episode: The decision to pause the podcast to focus on creating new content. The impact of changes in her work environment on her energy and passion for her business.  The realization that she needs back-and-forth interaction, like ..read more

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners.  Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to util ..read more

In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost, and the need for additional apps. In this episode, we will cover: - The three main wholesale options on ..read more

On this episode of Product Powerhouse, we are chatting with retail and ecommerce expert Grace Hayden. Grace shares her personal experience of selling her Turkish towel business, the P’s of retail and formula of running a successful business.  The main points we cover are:  1. The importance of understanding and connecting with your target market. 2. Insights into managing handmade businesses and clarifying confusion around inventory costs. 3. Unveiling the strategies behind profitability in selling products and understanding the five P's of retail. Connect with Grace Hayden: Website ..read more

In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs.  This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success. - Erin shares her personal experience and Sarah encourages getting creative to make money. - The Profit First system is recommended for business owners. - A cash flow planner tool helps with financial planning and overview. - Separate bank accounts for different expen ..read more

In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship. Main topics covered in this episode: - The ..read more

In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode: - Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation. - Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most peo ..read more

In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions. On this episode we cover … The ten must have items you need to include on your product pages Why you need each item and how they help conversions Optional items you might want to have on your product pages depending on your product types Optimizing your product pages with these 10 must-haves will not only increase your conversions but also create a more satisfying shopping experience for your customers. Thank ..read more