Last Friday was my last day working as an employee. Today April 18, 2022 IS my first official day working for myself. Why did I decide to quit my job and do this now? A little over 3 years ago before I moved to Austin, Texas. I was still living in Puerto Rico and I started doing research on what career path I wanted to follow. I made a list of things that interest me and Wine made the most sense because it’s been there since the beginning of mankind. It’s in the Bible, it’s part of ancient culture and it’s still very relevant today. So I said to myself: “This seems like a life-long career path ..read more

Augmented reality (AR) is often thought to be only accessible to big brands such as 19 Crimes. On this episode Dave Chaffey from Third Aurora in Australia explains the concept of their innovative platform Winerytale. One of their goal is to create AR solutions that are useful, affordable, and accessible. Winerytale will be as simple to use as posting content on Facebook. If your winery wants to close the gap between wine and millennials you have to check out Winerytale and the amazing work the team at Third Aurora is doing ..read more

Do videos really help to sell more wine? Ellen Wrona from Armstrong Productions in Monterey, California tells us key tips on creating videos that spark meaningful connections and help sell more wine, especially to millennials Is it ok to film videos with your iPhone? What should you talk about in the videos? Do videos have to be perfect? When should I hire a professional video production company? This and more in this value-packed episode of the Wine Marketing Show Podcast. How to contact Ellen Wrona from Armstrong Productions: http://www.armstrongproductions.com ..read more

On this episode we will talk about what is digital marketing and how can wineries get started on it to get more results. To get the show notes / slide deck: go to e1.sms.wine If you need 1-on-1 help, visit: winemarketingtx.com/schedulecall to schedule a free strategy session with me ..read more

I was invited by Joanna Stevens from Avina Wine Tools to talk about marketing wine to millennials ..read more