Workbooks Platform Gives New Meaning to the ‘R’ in CRM
CRM Buyer
by CRM Buyer
9h ago
A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins, enhance customer satisfaction, streamline operations, and foster innovative engagement strategies. The post Workbooks Platform Gives New Meaning to the ‘R’ in CRM appeared first on CRM Buyer ..read more
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Gong AI Platform Delivers Improved Accuracy to Revenue Forecasting
CRM Buyer
by CRM Buyer
3w ago
Revenue teams have grappled with organizational changes and unpredictable buyer behavior in recent years. Resolving those two factors is increasingly challenging for revenue leaders to empower teams with the insights needed to call accurate forecasts, effectively manage their pipeline, and hit their numbers. The post Gong AI Platform Delivers Improved Accuracy to Revenue Forecasting appeared first on CRM Buyer ..read more
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CRM Advances With AI Powers Amid Data Privacy Challenges
CRM Buyer
by CRM Buyer
1M ago
The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various factors, including the organization's resources, technology infrastructure, and available data quality. The post CRM Advances With AI Powers Amid Data Privacy Challenges appeared first on CRM Buyer ..read more
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A New Era of Customer Service
CRM Buyer
by CRM Buyer
1M ago
Applying AI to customer service as a test case does have some advantages. Customers are different from sales prospects. A prospect can ghost you, but a customer has a need to make things work both product-wise and throughout the relationship. The post A New Era of Customer Service appeared first on CRM Buyer ..read more
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CRM 2024 Challenge: Mastering AI for Peak Platform Performance
CRM Buyer
by CRM Buyer
1M ago
AI integration is rapidly enhancing the capabilities of CRM platforms and how businesses interact with customers while retaining loyalty. Many customer experience leaders see expanding into new technologies as a way to mitigate the threat of lost customers and falling sales. This growing expansion of CRM platforms is a crucial item to watch in 2024. The post CRM 2024 Challenge: Mastering AI for Peak Platform Performance appeared first on CRM Buyer ..read more
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AI’s Breakout Year?
CRM Buyer
by CRM Buyer
2M ago
2023 will go down as the year that ChatGPT and other large language model generative AI tools hit the ground running, which put most CRM vendors in a full sprint to catch the newest wave. It also put some of us into a tizzy about the future of human life. The post AI’s Breakout Year? appeared first on CRM Buyer ..read more
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Landing Intelligent Customer Service
CRM Buyer
by CRM Buyer
3M ago
What a difference a decade makes. It seems only about that long ago that vendors were wrestling with providing the rudiments of automated triage for customer service. It was not often pretty, but they kept at it. Good thing, too. The post Landing Intelligent Customer Service appeared first on CRM Buyer ..read more
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Changing CX Trends Drive Need for Advanced Digital Support
CRM Buyer
by CRM Buyer
3M ago
In response to evolving customer experience trends, there's an increasing demand for advanced digital support, as AI and human interaction strive to balance in meeting modern consumer expectations and enhancing customer service efficiency. The post Changing CX Trends Drive Need for Advanced Digital Support appeared first on CRM Buyer ..read more
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CRM’s AI Singularity
CRM Buyer
by CRM Buyer
3M ago
Recently, Oracle and Microsoft jointly announced a cooperative pact to interoperate several of each other’s products to support Bing searches and other applications. The questions I have include whether this is significant and, if so, what it says about the future of CRM. The post CRM’s AI Singularity appeared first on CRM Buyer ..read more
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SugarCRM Adds Predictive AI to Futuristic Sales Playbook
CRM Buyer
by CRM Buyer
4M ago
SugarCRM is incorporating predictive AI to enhance its CRM capabilities, offering sales agents data-driven insights for more effective decision-making. The post SugarCRM Adds Predictive AI to Futuristic Sales Playbook appeared first on CRM Buyer ..read more
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