Bigeye's new Dependency-Driven Monitoring platform is a data observability solution that allows enterprise data teams to see more trustworthy results from their CRM systems. The post Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data appeared first on CRM Buyer ..read more

The battle between bots and humans raged for years in customer service. Now, it seems that many American workers are embracing the benefits of AI. The post AI-Human Collaboration and the Future of Customer Service appeared first on CRM Buyer ..read more

I am seeing a pattern. Last time I looked at how Oracle’s generative AI is integrating into a variety of front- and back-office work areas like supply chain, HR, and, of course, CRM. Today, I want to examine Salesforce’s recently announced AI enhancements for its Field Service Suite. The pattern that I see involves automating jobs. The post Salesforce Enhances Field Service appeared first on CRM Buyer ..read more

Oracle has announced 50 new generative AI apps for its application suite that embed into existing business workflows across finance, supply chain, HR, sales, marketing, and service, as well as an expansion of the Oracle Guided Journeys’ extensibility. It seems like good stuff, but it also neatly demonstrates how you may need to take the good with the “what?” when looking at AI. I can explain. The post Oracle’s 50 New Gen AI Apps appeared first on CRM Buyer ..read more

Today’s challenge for CRM vendors lies in simplifying the adoption of sophisticated, out-of-the-box AI models over the complexities of DIY projects, which can be daunting. Simplification is crucial, as AI-powered CRM platforms are revolutionizing how businesses deliver customer experiences. The post Mastering AI-Powered CRM Puts Onus on Vendors To Get It Right appeared first on CRM Buyer ..read more

A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins, enhance customer satisfaction, streamline operations, and foster innovative engagement strategies. The post Workbooks Platform Gives New Meaning to the ‘R’ in CRM appeared first on CRM Buyer ..read more

Revenue teams have grappled with organizational changes and unpredictable buyer behavior in recent years. Resolving those two factors is increasingly challenging for revenue leaders to empower teams with the insights needed to call accurate forecasts, effectively manage their pipeline, and hit their numbers. The post Gong AI Platform Delivers Improved Accuracy to Revenue Forecasting appeared first on CRM Buyer ..read more

The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various factors, including the organization's resources, technology infrastructure, and available data quality. The post CRM Advances With AI Powers Amid Data Privacy Challenges appeared first on CRM Buyer ..read more

Applying AI to customer service as a test case does have some advantages. Customers are different from sales prospects. A prospect can ghost you, but a customer has a need to make things work both product-wise and throughout the relationship. The post A New Era of Customer Service appeared first on CRM Buyer ..read more

AI integration is rapidly enhancing the capabilities of CRM platforms and how businesses interact with customers while retaining loyalty. Many customer experience leaders see expanding into new technologies as a way to mitigate the threat of lost customers and falling sales. This growing expansion of CRM platforms is a crucial item to watch in 2024. The post CRM 2024 Challenge: Mastering AI for Peak Platform Performance appeared first on CRM Buyer ..read more