Email marketing remains one of the most powerful methods to reach your audience, but there’s still a lot of confusion about how to do it effectively. With all the noise and competition for your buyer’s attention, how do you stand out from the crowd and effectively communicate your value? We’ve collected 10 of the most powerful email marketing books. They offer valuable insights and actionable advice from industry experts to take your email marketing skills to the next level.  Whether you’re a seasoned marketer or just starting out, there’s always more to learn about crafting emails that g ..read more

LEHI, Utah, January 25, 2024 – Consensus announced an update to their Tours feature within their leading demo automation platform. This new update gives presales and sales teams the ability to create and share interactive product tours as part of their buyer enablement strategy.  “Using Tours, sellers will be able to tell compelling product-led stories,” said Mike Trionfo, Chief Product and Technology Officer at Consensus. “We’ve created a way for buyers to immerse themselves in a demo by connecting the ‘what’ to the ‘why’ of a product. Adding Tours to Consensus demos gives buyers the inf ..read more

Product marketers have the most unique marketing position. Unique in that almost no one knows what we do! We live at the intersection of product, sales, marketing, and customer success and use a combination of storytelling and technical know-how to communicate our position and the value of our solutions to the marketplace.  Because we are such a unique breed among marketers, our resource pool for self-improvement is small compared to our counterparts in email marketing, demand gen, and even social media marketing. We assembled 11 books to help you hone both your technical and your go-to-m ..read more

Marketers, by nature, are experimenters. We try new things. We fail fast. We closely follow trends. And it’s all in the name of pushing boundaries and improving conversion.  But there are some things that will never go away in marketing. Fundamental marketing principles are the base that new and exciting trends build on, and we’ve got the perfect list for you to kick off 2024. Whether you’re revisiting one of these classics or reading them for the first time, you’ll find everything on this list to build a solid marketing foundation.  Influence: The Psychology of Persuasion by Robert ..read more

Now that all the presents have been unwrapped and all those holiday goodies have been devoured, it’s time to set our goals for the new year. There’s no better time to step up your career than right now. We’ve got you covered with our list of the top channel sales books for you to consume not just in January but all year. Building Successful Partner Channels by Hans Peter Bech Channel selling will always be part of a successful sales strategy regardless of how the direct and channel sales teams work together. If you want to build a successful partnership, read Hans Peter Bech’s book. Using the ..read more

Like AI, automation touches every part of business now, whether we’re ready for it or not.  Many marketing automation tools are great time savers, but some are tedious and do nothing for your process. Every SaaS company has a different approach to marketing automation. But when you add demo automation to your current marketing stack, it will generate better leads, close deals faster, and give your customers a better experience.  Not only can demo automation be used seamlessly with the types of automation you’re already leveraging, but it will also improve the quality of your leads. A ..read more

In one day no person is more rich than the other. We all have 86,400 seconds… no more, no less.  No one has enough time to do everything they’re asked to do for work. Most people don’t have enough time to do all the things they want to do in their free time.  Just like you can’t scale presales by hiring more people, you can’t scale productivity by working more hours. Not only is that not sustainable, having that kind of mindset can actually drive down productivity.    The solution goes against what most people expect high performers to do. Effective workers, be they le ..read more

In today’s digital era, virtual communication has become the norm, but the communication skills we use when face-to-face unfortunately don’t fully transfer over. A new set of skills is required to effectively convey influence and build connections with the people you’re trying to reach on the other side of the screen.  In her insightful discussion, Founder of Performance Sales Training Julie Hansen, highlights the complicated nature of influence in the virtual environment. Beyond mere words and data, she emphasizes the crucial role that physical presence, voice quality, and body language ..read more

Presales professionals are often searching for ways to increase their impact throughout their organization. Sometimes, solution engineers feel overshadowed by their sales counterparts. During her DEMOFEST 2023 session, Lori Payne demonstrated that solution consultants possess more authority than they are aware of. Lori Payne, a seasoned professional who’s currently serving as the Vice President of Global Solutions Consulting at Blackline, shared that the true measure of a successful sales engineer is their ability to exert influence.  According to Lori, “Influence is simply the ability to ..read more

Social proof is king when convincing potential customers you’re the right decision for them. So, if you’re not including an automated demo or interactive product tour on your review page, you’re missing out on easy leads.   Every day, people visit G2 for authentic and trusted reviews of software. If they like what they see, their natural next step is wanting a demo of your product. So, it was a no-brainer for Consensus to partner with G2 to create a streamlined way for sales and marketing teams to utilize their automated demos where buyers were already researching social proof. Since ..read more