You must have seen the faux pro-age posts on social media! The ones that “encourage” women over 40 (and in some cases 35) to share their selfies, to talk about their worth and value, without inhibitions. This trend is toxic. Because it tries to hijack the cause of our queens. It screams, “you can be “old”, just not too old”. The right kind of mature … meaning shy of 50. It is a ploy to push 30 and 40 somethings into panic mode. Around the time when their first wrinkles show. And menopause sharpens its claws in anticipation of impending havoc. Well… Today we have a story so energizing ..read more

Eyebrows are the unsung heroes of our face—they’re not usually the first thing we think about when it comes to makeup (mascara and lipstick, anyone?)…but perhaps they should be. Lavishing care on our brows offers disproportionate returns. Eyebrows frame our features, express emotions, and can dramatically impact our entire appearance. That’s why great makeup is such a game changer for women struggling with thinning brows for medical reasons, as well as for mature queens. In this article we will cover all aspects of brow care and glam for ladies in their golden years. Browbeaten By Brow ..read more

Deidre Ferenc faced what most would call a very unfortunate event: she went through cancer, a hysterectomy, and chemo. Yet, her mindset isn’t that of an “unlucky” person. Rather, she treasures every day! Deidre kindly shared some of her inspiration with us to help us all feel better about ourselves and our lives. Going into Menopause Without Warning When having a full hysterectomy, Deidre went into menopause overnight. We’re working on another article this month about how menopause affects the mind and that, in and of itself, is mindblowing—many women really don’t have an easy time of ..read more

Sensuality and maturity … can we make these two seemingly polar opposite concepts see eye to eye? Of course we can! The media simply wants to lure us into thinking we can’t! Ever since I was a kid I was in awe of the beauty of the Queen of Sweden, Silvia Bernadotte. And she has aged with an abundance of grace. But it’s not just grace. She has retained that feisty seductiveness too. And I’m here to assure you my friends that this can be the case with you. Photo courtesy of: The Court Jeweller Photo courtesy of: Getty Images Another great celeb to take inspiration from i ..read more

Most women have heard of “pregnancy brain” before they experience it. But how often have you heard of “menopause brain?” Perhaps not as often cause “all that woman’s stuff” isn’t an easy topic of conversation!   Thankfully, talking about having a body and brain (that very human condition) has become more acceptable—both for men and women. As a result of this, there’s been more research into menopause and accompanying symptoms. There is good news and bad news. Bad news: There is a distinct link between menopause, cognitive decline and the Alzheimer’s disease. Good news: You c ..read more

Erika Silva is another of our Queens who is a surthriver—a woman who hasn’t just survived cancer, but is now thriving. She was kind enough to share some of her words of wisdom and set us off on a journey to discover some incredible beauty tips—the kind that makes you feel good inside and out—for cancer survivors. It Began with a Lump—It Ended with Reconstructive Surgery As with so many other breast cancer survivors, Erika’s cancer story began with finding a lump. “One night, I discovered a lump in my breast, which led to a journey of countless chemotherapy sessions and hospital stays ..read more

We recently conducted a poll to see what you, our amazing community, wanted to read about most. High on the list (in fact, it came in second place!) was how to create a full-face makeup look using only Prime products. Absolutely—we can give you that! But before we dive into the fun world of makeup application, let's address something crucial: skincare after 50. Because here's the truth—as you age, thick layers of makeup won't do your justice. Research suggests that a consistent, well-informed skincare routine is the key to maintaining a youthful glow for years to come. Harsh cleansers a ..read more

Stands for Cancer, Change, Courage, Curing, and Caring —the Story of Helen Addis Stands for Cancer, Change, Courage, Curing, and Caring —the Story of Helen Addis When Helen Addis was 39 years old, she was diagnosed with grade three hormone receptive breast cancer. That was in 2018. Today this Warrior Queen is stronger and more beautiful than ever—but it wasn’t an easy journey. Enter: the C Word Helen is the “maker of three small humans” and back in 2018, she was leading a full life—never having given cancer much consideration. “I didn’t have any family history [of cancer] and was fit ..read more

HOW TO READ SKIN CARE LABELS—TRUTHS, MYTHS, AND INTRIGUES HOW TO READ SKIN CARE LABELS—TRUTHS, MYTHS, AND INTRIGUES We've all been there, standing bewildered in the skincare aisle, surrounded by a sea of serums, lotions, and potions, each promising everything from a reduction in wrinkles to the ability to re-plump and hydrate dry, dull, and lackluster skin. But is any of that really possible? Sure, we all know the descriptions may exaggerate, but is any of it true? How powerful can skincare products really be? What can they truly accomplish? Before you empty your wallet on the latest "m ..read more

WHY ARE MATURE WOMEN RAVING ABOUT SERUMS? ADDING BACK LIFE, ONE DROP AT A TIME! WHY ARE MATURE WOMEN RAVING ABOUT SERUMS? ADDING BACK LIFE, ONE DROP AT A TIME! As we age, our skin undergoes a number of changes. Collagen production slows down, leading to wrinkles and loss of firmness. The skin barrier weakens, making it more susceptible to dryness and irritation—especially in dry climates and in winter. This is where serums come in, offering a potent boost of targeted ingredients to address these concerns—allowing your skin to become as radiant as you are! But what exactly are serums, an ..read more