As an experienced Christian music industry consultant, one of the most common questions I get from new Christian artists is "how do I get started if I have little to no budget?" The answer may surprise you - before spending thousands on professional recordings and marketing, focus first on building an audience organically through short video content. I’d like to share some practical tips for new Christian artists to strategically build a fanbase from scratch using free social media platforms like Instagram, Facebook, YouTube, and TikTok. The key is creating a high volume of quality short, vert ..read more

In this episode, host Wisdom Moon sits down with veteran entertainment lawyer Kevin Kookogey, who has represented hundreds of artists, publishers, labels, and more over his 32-year career. Kevin shares the fascinating story of how he broke into the Nashville scene and landed his first major client, Newsboys, offering a behind-the-scenes look at the challenges of getting established. He goes on to deliver incredibly nuanced advice catered to today's music landscape - from typical label deal structures for new artists, to copyright and royalty considerations, to best practices for how churches s ..read more

On this episode, host Wisdom Moon talks with singer-songwriter Ben Compton about the inspiration behind his song "Mystery." Ben opens up about navigating seasons of uncertainty and walking in faith when God's path feels unclear - the place of mystery when you feel called to a new chapter but don't know where you're headed. He shares how "Mystery" captures those feelings of asking God to meet him in that unknown place and either provide clarity or peace in the midst of it. Ben also discusses blending his musical influences of country storytelling with gospel roots by using acoustic guitar yet ..read more

This week's episode features a fascinating behind-the-scenes look at the creation of the powerful song "Power in Your Blood" from Evelyn Cormier's album Into the Deep. Evelyn shares the inspiring story of how the Holy Spirit moved to ensure this deeply biblical song about the redeeming power of Christ's blood was written, despite initial reluctance from her producer. She discusses her desire for more music that boldly proclaims core gospel truths, and explains how even the small details, like having her brother's vocals in the background, make this song special. Evelyn also reflects on a poign ..read more

On this episode of the Christian Music Industry podcast, host Wisdom Moon sits down with singer-songwriter Amanda Janson. Amanda shares her incredible testimony of how she went from being a Broadway theater kid in New York City to becoming a follower of Jesus and pursuing a career in Christian music. You'll hear the fascinating story of how a random Starbucks run and a Chick-fil-A sandwich played a pivotal role in her coming to faith. Amanda also opens up about her family's move to Nashville and how winning an online singing competition hosted by Rixon Entertainment unexpectedly paved the way ..read more

On this week's episode of the Christian Music Industry Podcast, host Wisdom Moon continues his insightful "Behind the Song" series by welcoming back singer-songwriter Todd McVicker. Todd takes listeners behind the scenes of one of his powerful worship songs, sharing the unexpected creative journey that led to multiple unique versions being recorded. He provides an inside look at his artistic process of finding innovative ways to present songs with spiritual themes. Todd also teases some of the exciting new music he has in the works, hinting at experimentation with different instrumentation and ..read more

As an experienced leader in the Christian music industry, I understand the challenges that independent artists face. The cost of producing and marketing music can often be a significant barrier, making it difficult for aspiring artists to take their first steps. In this guide, I aim to highlight the importance of building a fan base before releasing music. By leveraging social media platforms and testing your music, this strategic approach can set the stage for a successful music release. The Changing Landscape of Music Release In the past, releasing music often involved significant financial ..read more

Get ready for some exciting changes! In this solo episode, Wisdom explains his passion for coming alongside artists to guide them beyond just marketing techniques. He covers new offerings like one-on-one consulting sessions, ongoing coaching programs, and a partnership with Pure Mosaic Collective. If you're an indie artist looking to grow your music ministry, tune in to discover how Lula Music Group can equip you to make greater kingdom impact with your music. SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠⁠⁠⁠On Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠On Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠All other platforms⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNEC ..read more

As we've worked with over 200 Christian artists striving to expand their audience and share their message, we've noticed some common misunderstandings around effective marketing strategies. Often, artists assume streaming numbers are the sole metric of their success. While it's true that streams help gauge resonance, hyper-focusing on playlists overlooks community-building's vital role in your longevity as an artist.  Rather than viewing your artistry as just music, focus on building a community. Even artists who have a hit song need help to retain that momentum with future releases. So ..read more

In this week’s episode, host Wisdom Moon interviews veteran Christian music artist Charlie Peacock and his wife Andi Ashworth about their new book "Why Everything That Matters, Matters So Much", which shares stories and wisdom from their lives in music, art, food, marriage and more. They discuss the importance of vocational calling, living hospitably, embracing wisdom from elders, finding balance and rest, and valuing the small acts of service that change the world. Peacock also shares about his cinematic music podcast, Music and Meaning. Charlie Peacock, born Charles William Ashworth in Yuba ..read more