It's the most wonderful time of the year... to promote your past or upcoming holiday music. ? No, but really, as Thursday comes to a close, the majority of American households will shift their mindset to begin thinking about and even begin celebrating the upcoming Christmas holiday. A foundational part of getting into the Christmas spirit? Holiday music. If you're an artist who has released Christmas music in the past or plans to release Christmas music this year, I want to take a second and remind you not to shy away from sharing your music with others, but instead, find entertaining or educa ..read more

In this week's episode, we have Lula Street Records artist Ben Compton talk about the inspiration behind his emotional release "Memories Fade Away". Ben opens up about how the song captures feelings of holding on or letting go after broken relationships. He describes his raw creative process of pulling from old poetry to write the lyrics and producing the track himself in just a couple of days once inspiration struck. You won't want to miss hearing Ben share the story behind this powerful song about reconciling your past. Ben Compton is a 0x Grammy & Dove Award-winning artist. He enjoys pi ..read more

You may have heard some recent rumbling of Spotify making some big changes in 2024, one of which is that they will start cracking down even more on fraudulent activity - bot-generated streams, etc. There isn't a lot of information to go off of yet, but this is something Spotify has already been implementing for the past few years. Sadly, I've spoken with too many artists who have gotten their entire artist profile and catalog of songs permanently taken down from Spotify because they unknowingly used a service that added their song(s) to playlists that were using bots. Chances are you've either ..read more

Evelyn Cormier comes from the mountains and valleys of New Hampshire. Her voice has been described as rich and wild, uniquely her own, a sweet blend of magic and musical madness. Billboard Magazine said of Evelyn's singing, “If you close your eyes, drink chamomile, it’s like being transported back to some lost Lilith Fair performance, circa 1998”. In this week's episode, we have Evelyn Cormier back on the podcast to talk about her song "You Were You Are." Evelyn shares how this song emerged from her first-ever co-writing session in Nashville and shares more about the collaborative and creative ..read more

Bethany Barrie is a singer-songwriter originally from Inverness in the Scottish Highlands. Her inspiration derives from Celtic roots and a love of indie-pop music. Combining both these genres with poetic lyrics, Bethany crafts delicate stories with messages of hope and redeeming love. She joins us on this week's episode to talk about her song, "Good Guys." She opens up about the personal experiences that inspired the song and its uplifting message of waiting patiently for the right Godly spouse. Hear more about the powerful and resonant story behind Bethany's song "Good Guys" on this episode ..read more

Last week, I had the privilege of spending several days with 30+ artists and songwriters from all over the country at our second annual Worship Songwriters Retreat. I left our time together feeling incredibly encouraged and inspired just from being around so many other passionate, gifted people, and thought I'd share a few things I'm still thinking about, in hopes that it will encourage you as well. Don't. Give. Up. If you're following the calling God's placed on your life, then don't give up. Period. He has something He wants to do in and through you — don't miss it. God's metrics for suc ..read more

Bethany Barrie is a singer-songwriter originally from Inverness in the Scottish Highlands. Her inspiration derives from Celtic roots and a love of indie-pop music. Combining both these genres with poetic lyrics, Bethany crafts delicate stories with messages of hope and redeeming love. She joins us on this week's episode to talk about her song, "Good Guys." She opens up about the personal experiences that inspired the song and its uplifting message of waiting patiently for the right Godly spouse. Hear more about the powerful and resonant story behind Bethany's song "Good Guys" on this episode ..read more

Jordan Gatewood (a.k.a JWOODZ,) is a rap artist based out of Dallas-Fort Worth. His music embodies the sound of hip-hop from new wave flows, to the essence of lyrical flavor from historic artists. This gifting makes him phenomenally versatile. JWOODZ high energy creates an electrifying atmosphere at live shows and on record. He strives to use the art of music to reach the lost and encourage and inspire listeners. JWOODZ mission is to share the Gospel of Jesus Christ and nothing more. This week we go behind the song "I'm Free" with Christian hip-hop artist JWOODZ. Hear the story behind how this ..read more

The holidays are right around the corner, which means it's time to start planning your Christmas music releases and promotions! If you're releasing new Christmas music this year, now is the time to put together your marketing strategy. How will you announce the new music? Are you planning lyric videos or other visual content? Do you know which playlists to pitch to? How can you best leverage social media? As your marketing team, we're here to help brainstorm and create a solid plan. If you have a previous Christmas release, this is also a great opportunity to breathe new life into older songs ..read more

In any industry, it's important to be able to distinguish between colleagues and con artists. This is especially true in Christian music, where unfortunately there are some who try to take advantage of artists by posing as experts eager to help artists while actually being out for their own gain. As a veteran Christian music marketer, I'm blessed to have many amazing colleagues in this space - people who genuinely care about spreading the gospel through music and helping artists grow their community. We have a shared passion for this work and a desire to build each other up. Even when we compe ..read more