Discover how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success. Read More The post How Apple Uses Consumer Behavior Marketing to Win appeared first on Stephen Zoeller's Marketing Blog ..read more

Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion Read More The post Millennials Marketing: How to Market to Millennials Effectively appeared first on Stephen Zoeller's Marketing Blog ..read more

Consumer Behavior and Web Design Designing a website is a complex task with many variables, and you will probably have more questions than answers in the beginning. If you are a business just starting out designing a website or redesigning an existing website, it is important to use a strategic approach. A website is typically Read More The post How to Use Consumer Behavior to Improve Your Web Design and Get Results appeared first on Stephen Zoeller's Marketing Blog ..read more

The consumer research proposal to introduce a new energy drink to the market was the final assignment for the Marketing 554/Consumer Behavior course during the MBA (marketing concentration) program. The Assignment: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new high sugar, high caffeine energy drink. You must develop marketing strategies to attract 18 to 25-year-old customers. Push it to the Lim ..read more