Consumer distractions — and how to cut through them (with podcast)
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
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Nostalgia in Consumer Behavior: How Sentimentality Drives The Snack Food Industry
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories ..read more
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3 facts about consumer usage habits (How consumers choose products)
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
There’s no doubt about it: consumers are complex creatures and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those factors is consumer usage habits ..read more
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How brand advocacy grows acquisition, according to psychology
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
Acquiring new customers often means you’ll have to tap into a wide range of resources, but is your greatest asset already part of your brand ..read more
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What makes consumers refer a brand?
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
Consumers are inherently social beings. They have a pack mentality, crave community, and base many of their decisions on the opinions of others. Referrals are an inherently social experience. Without word-of-mouth marketing or brand advocates, referral marketing would have a much smaller impact on consumers.  ..read more
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Social media campaigns leveraging consumer psychology
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology.  ..read more
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The consumer psychology of effectance (why consumers must feel smart)
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
If you’ve spent any time in the marketing field lately, you may be familiar with the thought that consumers are a “savvy” bunch. But did you know that they enjoy feeling smart as well ..read more
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3 core psychological needs of consumers
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
As a B2C brand, your ability to meet consumers’ needs ties in closely with the success you’re able to achieve. Luckily, there are a few psychological elements that have remained top of mind for consumers since the dawn of time. And they aren’t expected to change anytime soon.  ..read more
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What makes loyalty programs work?
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
Marketing staples aren’t just some random occurrence. They are tried and true tactics that through many industries, consumers, and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits, but what makes them work?  ..read more
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3 ideas to leverage scarcity in text message marketing
Quikly Blog » Consumer Psychology
by Lindsay Keener
1y ago
The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts ..read more
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