Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […] The post Maximizing Your Brand’s Presence Among ChinesePopulation: The Ultimate Guide to Littl ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers in North America represent a significant and lucrative market in both United States and Canada. With the population of 5.4 million in the United States (source: U.S. Census Bureau’s American Community Survey (ACS) in 2019) and […] The post New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North Americ ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. In a country where diversity is celebrated, understanding cultural nuances has become an essential factor for successful communication—or in this case, advertisement. For North American  The Chinese Community Remember that the Chinese community isn’t homogenous. A one-size-fits-all approach won’t work, you should segment your audience based on factors like age, generation, and cultural background. Tailoring […] The post Navigating Cultural Nuances ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. The Statistics According to a recent release by Statistics Canada titled “A Portrait of Non-Permanent Residents in Canada,” NPRs play a crucial role in the country’s population, fulfilling essential labor needs in key sectors, actively participating in the postsecondary education system, and contributing to the Canadian economy as consumers. Despite Canada being one of the […] The post Missed Marketing Opportunities: Non-Permanent Resident Consumers appe ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. Post-pandemic Recovery As summer comes into full swing, tourism is set to return to pre-pandemic levels. As a result of rebound tourism, a substantial surge in outdoor activities and travel is expected. While domestic travel has been most popular, international travel is predicted to pick up this year with covid restrictions easing. During the months of […] The post Post-pandemic Travel and Tourism Market Opportunities appeared first on Eastward Med ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. Earth Day 2023 holds immense significance for brands and consumers alike. As the paramount global environmental event, Earth Day serves as a crucial platform to raise awareness about the importance of safeguarding our planet and to motivate individuals to take proactive measures. Particularly for a nation like China, with its vast population and expansive consumer […] The post Connect to Chinese Consumers from an environmental approach – Learnings from E ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and growth. According to data from Accenture in 2022, there are nearly 400 million female consumers between the ages of 20 and 60 in China, who control up to 10 trillion RMB in annual consumer spending. This is enough […] The post Women’s Rising Consumer Clout Propels appeared first on Eastward Media ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […] The post 2023 Xiaohongshu Annual Lifestyle Trends | Embracing Real Life appeared first on Eastward Media ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the Western cultures, Lunar New Year is an important holiday celebrated by people in Asian countries such as China, Vietnam, Thailand, Hong Kong and Taiwan. Click here to view our latest video for more interesting facts about […] The post How To Make Lunar New Year The Best Opportunities For Your Brand appeared first on Eastward Media ..read more

Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. It’s the most important holiday of the year!  Learn about why and how the Chinese Lunar Year is celebrated by Chinese people around the world. Why is it important in marketing? The post Chinese Lunar New Year | What you should know about it appeared first on Eastward Media ..read more