Newcomers Market Opportunities: IAB Canada State of the Nation 2024 Vancouver
Eastward Media Blog
by Eastward Media
3d ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. The digital advertising industry in Canada is evolving rapidly, with a new spotlight on newcomers who are playing a significant role in shaping today’s market dynamics. This year, Eastward Media had the pleasure of attending the State of the Nation 2024 Vancouver event hosted by the Interactive Advertising Bureau of Canada (IAB Canada) on June […] The post Newcomers Market Opportunities: IAB Canada State of the Nation 2024 Vancouver appeared first on Eas ..read more
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Father’s Day: A Golden Opportunity to Target Chinese Consumers in North America
Eastward Media Blog
by Eastward Media
1M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. An often overlooked but significant segment of the market during Father’s Day is the Chinese community in North America. This group not only celebrates Father's Day on the same day as all other Canadians on the third Sunday of June, but also places a high value on family and gift-giving traditions, making it a prime target for businesses... The post Father’s Day: A Golden Opportunity to Target Chinese Consumers in North America appeared first on Eastward ..read more
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Maximizing Your Brand’s Presence Among ChinesePopulation: The Ultimate Guide to Little Red Book
Eastward Media Blog
by Eastward Media
3M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. The Ultimate Guide to Little Red Book Discover the transformative impact of Little Red Book in Chinese digital marketing with this insightful video! Delve into how Little Red Book has become one of the most influential social media platforms among Chinese consumers. It offers strategies for engaging with a young, affluent demographic and converting engaging […] The post Maximizing Your Brand’s Presence Among ChinesePopulation: The Ultimate Guide to Littl ..read more
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New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways
Eastward Media Blog
by Eastward Media
5M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North America Through the Wise Ways The Chinese consumers in North America represent a significant and lucrative market in both United States and Canada. With the population of 5.4 million in the United States (source: U.S. Census Bureau’s American Community Survey (ACS) in 2019) and […] The post New Year’s Resolution for Marketers: Target Powerful Chinese Consumers in North Americ ..read more
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Navigating Cultural Nuances: The Gateway to Success in Reaching the Chinese Consumer Market
Eastward Media Blog
by Eastward Media
5M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. In a country where diversity is celebrated, understanding cultural nuances has become an essential factor for successful communication—or in this case, advertisement. For North American  The Chinese Community Remember that the Chinese community isn’t homogenous. A one-size-fits-all approach won’t work, you should segment your audience based on factors like age, generation, and cultural background. Tailoring […] The post Navigating Cultural Nuances ..read more
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Missed Marketing Opportunities: Non-Permanent Resident Consumers
Eastward Media Blog
by Eastward Media
5M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. The Statistics According to a recent release by Statistics Canada titled “A Portrait of Non-Permanent Residents in Canada,” NPRs play a crucial role in the country’s population, fulfilling essential labor needs in key sectors, actively participating in the postsecondary education system, and contributing to the Canadian economy as consumers. Despite Canada being one of the […] The post Missed Marketing Opportunities: Non-Permanent Resident Consumers appe ..read more
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Post-pandemic Travel and Tourism Market Opportunities
Eastward Media Blog
by Eastward Media
5M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. Post-pandemic Recovery As summer comes into full swing, tourism is set to return to pre-pandemic levels. As a result of rebound tourism, a substantial surge in outdoor activities and travel is expected. While domestic travel has been most popular, international travel is predicted to pick up this year with covid restrictions easing. During the months of […] The post Post-pandemic Travel and Tourism Market Opportunities appeared first on Eastward Med ..read more
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Connect to Chinese Consumers from an environmental approach – Learnings from Earth Day 2023
Eastward Media Blog
by Eastward Media
5M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. Earth Day 2023 holds immense significance for brands and consumers alike. As the paramount global environmental event, Earth Day serves as a crucial platform to raise awareness about the importance of safeguarding our planet and to motivate individuals to take proactive measures. Particularly for a nation like China, with its vast population and expansive consumer […] The post Connect to Chinese Consumers from an environmental approach – Learnings from E ..read more
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Women’s Rising Consumer Clout Propels
Eastward Media Blog
by Eastward Media
5M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and growth. According to data from Accenture in 2022, there are nearly 400 million female consumers between the ages of 20 and 60 in China, who control up to 10 trillion RMB in annual consumer spending. This is enough […] The post Women’s Rising Consumer Clout Propels appeared first on Eastward Media ..read more
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2023 Xiaohongshu Annual Lifestyle Trends | Embracing Real Life
Eastward Media Blog
by Eastward Media
5M ago
Eastward Media is a digital agency helping North American advertisers reach Chinese audiences, worldwide. Headquartered in Vancouver, Canada. Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […] The post 2023 Xiaohongshu Annual Lifestyle Trends | Embracing Real Life appeared first on Eastward Media ..read more
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