The 5 best ways to use FaceReader: a systematic review
Noldus Blog » Consumer Behavior
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1M ago
Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research ..read more
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Why you want to find out if your customers are bored
Noldus Blog » Consumer Behavior
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2M ago
Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research ..read more
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How does perception of brand authenticity affect ad performance?
Noldus Blog » Consumer Behavior
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4M ago
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance ..read more
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Design your own product: consumer experience and abandonment behavior
Noldus Blog » Consumer Behavior
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10M ago
Researchers Krause and Franke studied how our experiences change while designing our own products. How do these experiences influence whether we finish a product or abandon the process ..read more
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Just the way I want it: a study on consumer experience in self-designing
Noldus Blog » Consumer Behavior
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11M ago
Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post ..read more
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Top 5 Consumer behavior research on the Behavioral Research Blog
Noldus Blog » Consumer Behavior
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1y ago
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies ..read more
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Why you should use FaceReader Online for your human behavior research
Noldus Blog » Consumer Behavior
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2y ago
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online ..read more
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How to build a consumer behavior research lab?
Noldus Blog » Consumer Behavior
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2y ago
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail ..read more
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Four ways to study visitor behavior
Noldus Blog » Consumer Behavior
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2y ago
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate ..read more
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Creating a custom expression for Engagement: A validation study with FaceReader
Noldus Blog » Consumer Behavior
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2y ago
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged ..read more
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