Noldus Blog » Consumer Behavior
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Learn more about Consumer Behavior on our Behavioral research blog interesting publications, events, facts, or innovations. We're a leading developer of software and integrated solutions for behavioral research with 30 years of experience.
Noldus Blog » Consumer Behavior
1M ago
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance ..read more
Noldus Blog » Consumer Behavior
7M ago
Researchers Krause and Franke studied how our experiences change while designing our own products. How do these experiences influence whether we finish a product or abandon the process ..read more
Noldus Blog » Consumer Behavior
8M ago
Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post ..read more
Noldus Blog » Consumer Behavior
1y ago
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies ..read more
Noldus Blog » Consumer Behavior
2y ago
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online ..read more
Noldus Blog » Consumer Behavior
2y ago
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail ..read more
Noldus Blog » Consumer Behavior
2y ago
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate ..read more
Noldus Blog » Consumer Behavior
2y ago
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged ..read more
Noldus Blog » Consumer Behavior
2y ago
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions ..read more
Noldus Blog » Consumer Behavior
2y ago
Two recent projects provide new insights into how best to measure the choices that we make ..read more