John Durgin shares his strategy to garner 1K Goodreads reviews in 1 year.   Check out his novel The Cursed Among Us: https://amzn.to/444N94r   Inside the Indie Horror World: https://amzn.to/3Xz1gMX   Get a FREE book from S.C. Mendes: https://www.bloodgutsandstory.com/ytdownload   Connect with Lucy Leitner: https://lucyleitner.com/ Work with editor Joseph Sale: https://themindflayer.com/ Download a FREE book from Joseph Sale: https://www.bloodgutsandstory.com/cravingdownload --- Support this podcast: https://podcasters.spotify.com/pod/show/blood-bound-books/support ..read more

On this episode of HORROR BUSINESS, Joseph Sale takes you step-by-step through setting up a Facebook ad that can help you boost book sales without breaking your bank. He also discusses strategies to employ depending on where you are in your career and what genre you write. Get more insight from Joseph in his video breaking down the Five-Act Structure: https://www.youtube.com/watch?v=b1CF6D9W1CY And visit his author page: https://amzn.to/3UBPFen SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction: https://www.bloodgutsandstory.com/ Get personalized books, horror gree ..read more

On this episode of HORROR BUSINESS, Lyndsey Smith poses the big question all authors must ask themselves and explains why writing your novel is the easy part. Smith reveals her biggest self-editing tips, how to choose the correct editor for your project, writing and marketing techniques, ways to make big bucks with ghostwriting, and more. Get more from Lyndsey: https://www.horrorsmithediting.com/ Kindlepreneur Marketing List: https://bit.ly/3yD87ZF SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction: https://www.bloodgutsandstory.com/ Get personalized books, horror ..read more

According to TikTok’ing horror-loving mom Marian, aka @TF_DID_I_JUST_READ, horror authors should start getting on TikTok. It’s not because there’s anything special about this platform; it’s because Facebook’s era is over. It’s adapt or die for authors and indie horror, as Marian says. AuthorTok and BookTok are the present and immediate future.  Watch this episode to learn what types of content you should be making on TikTok to gain followers that will convert to readers.   If you want more from Marian, be sure to tune into the Mothers of Mayhe, podcast launching 1.1.2022. Watch ..read more

You publish a book. You spend a couple hundred bucks on Facebook ads. You get no results. Sound familiar?  “Facebook ads don’t work” is a common refrain in the horror writer community.  The thing is, Lucy’s been writing Facebook ads for years for clients in a wide range of industries. And they’ve been successful. So, why do her ads work and yours don’t? Enter John Le, a pro in social media marketing. Lucy writes wild horror story ads for a supplement company and John Le runs them to the right audiences for massive results.  While anyone with a Facebook account and a credit card ..read more

Whatever you are selling, the structure of a landing page that converts does not change. In this episode of Horror Business, we discuss best practices to build landing pages for authors. A landing page is the destination web page for traffic from other sources. If you’re promoting your book on social media, you need to tell potential readers where to buy it. That’s the landing page.  Listen to the discussion and watch the video for examples of good book landing pages and structural elements of a successful landing page, as well as potential reasons to send traffic to your landing page ins ..read more

The small press vs. self-publishing conversation continues!  According to Glenn Rolfe, the best answer may be both. After his original publisher went under, Glenn has been diversifying, publishing with several presses as well as self-publishing.   Keep up with Glen: https://glennrolfehorror.com/  About Your Hosts: SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction. Check out our amazing authors: https://www.amazon.com/Blood-Bound-Bo... Get personalized books, horror greeting cards, and coloring books: https://www.etsy.com/shop/BloodBoundB...  L ..read more

If you’re an author, then you’re also an entrepreneur, and there’s no time like the present to create a business entity to ensure your future success!   In this episode, we discuss the surprisingly easy steps you can take to protect yourself and reap the maximum benefits. -LLC vs sole proprietor -Creating a business checking account -Investing in your business -Taxes for authors  More on promissory notes: https://www.rockethq.com/learn/person...  About Your Hosts:  SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction. We accomplish this by or ..read more

If you're deciding which social network will get you the most exposure as an author, listen to this episode.   Author/small press owner SC Mendes and author Lucy Leitner discuss how your personality should influence your social media strategy.  As a horror author, your social media presence should be where you showcase your brand. There are billions of people on each of the four big networks; your audience is on all of them. Let your skills determine which network you make your primary form of communication.  Facebook: How comfortable are you with being yourself without much ed ..read more

If you're deciding between self-publishing and working with an indie horror press, listen to this episode.    Author/small press owner SC Mendes and author Lucy Leitner discuss what you can expect from each publishing route.    Marketing skills for effective book promotions: What can a small press do that you can't do yourself? How much time should you expect to devote to marketing as an author? Can a small press reputation help sell your book?  Investment: How much money will you need to invest to have a professional self-published product?  Control: How much con ..read more